To avail your business to your target audience and convert them, you should use an appropriate density of keywords related to their search queries.
If you use few keywords, search engines will misunderstand your content`s context and rank it on irrelevant searches. Meanwhile, using too many keywords makes your content sound awful, which can make readers ignore it, and search engines lower its rank.
So, what then is the correct keyword density to increase a site's rank and drive traffic? This content explains that in-depth.
What is Keyword Density?
Keyword density refers to the number of keywords used in a piece of content compared to the total word count.
It is calculated by dividing the keyword number by the content word count and then multiplying that by 100.
For instance, when you use a keyword 20 times in a 2000-word article, your keyword density will be 1%. Using it 40 times will give you a 2% keyword density.
Importance of Keyword Density
People use keywords to search for products or services online. When your content matches with the user's keywords, it`s easy to attract them to make purchases.
Also, search engines understand and match content with search queries depending on the keyword density, which increases a site`s rank.
A high rank increases a site`s authority and trustworthiness, making it easy to drive conversions.
Check this content and learn how to find keywords that can enable your website to rank and increase traffic.
Elements of a Good Keyword Density
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| Image by Mohamed_hassan: Pixabay |
There are various elements determining keyword density, including:
Focusing on Your Target Topic
No matter how well you utilize your keywords, if the content doesn`t satisfy your clients, it won`t profit you.
Users don`t rely on keywords to solve their intent. Keywords help them find relevant content, but what matters is how your content answers the search queries.
Therefore, as you incorporate keywords, ensure to also create content that addresses your audience's problems.
To do that, research other content relevant to yours and take insights to create content that solves people`s problems.
Here is how you can create content that solves your readers` problems.
You can research your audience`s intent by opening content from relevant, ranking pages and checking the keywords they are ranking for.
That will help you see the keywords competitors rank for that you don`t use so you can use them and rank your content.
To find competitors' keywords, use tools like Ahref`s Content Gap tool. Enter the web page URLs, click show keywords, and the keywords will be displayed.
Then take the ones you should use and incorporate them into your content.
For example, the topic “Keywords” could have common subheadings like “What`s a Keyword, Importance of Keywords, Elements of Keywords, Keyword Density, etc.”
These are factors that make up this topic, and you can make it in-depth if you cover them.
This makes it easy for people to understand your content and the search engines to index and rank it on relevant queries.
This content explains how you can identify your audience`s intent and create content that drives conversions.
Utilizing Keywords in Content Focus Areas
Using keywords in your content key sections enables the search engines to easily understand the context of your content and relate it with the related search queries.
Content key areas include:
- Title tag
- H1
- URL
- Meta description
Users often scan through content before reading. Incorporating keywords in your content's prominent areas enables them to relate it with their search intent, keep reading, and convert.
However, ensure that the keywords flow naturally in the content. If a keyword doesn`t fit, you can use a close variation. This will help your content appear in searches close to your content focus topic.
For example, if your content keyword is “link building,” closely related keywords can be, “SEO link, backlinks, website links, etc.
So instead of saying, “Find backlinks for your content because backlinks build a site`s authority,” you can use an alternative word, and say, “Find backlinks for your content because link building builds a site`s authority.”
Avoiding Keyword Stuffing
Keyword stuffing is the usage of too many keywords in content to raise a site`s rank.
That makes content sound unnatural and puts off readers. It can also make search engines lower your site`s rank or remove it from the index.
When you provide value to your audience`s intent, the keywords will flow naturally.
An example of keyword-stuffed content is
Copywriting is online writing used to sell products and services. If you know copywriting, your online business will succeed. However, not everybody knows how to do copywriting. At awesome copywriters, we know what copywriting is; that`s why we offer the best copywriting services to skyrocket your business.
This paragraph uses the word copywriting too much and makes the content awful and hard to understand. That bores readers and makes them avoid your content.
A better version would be
Copywriting is a form of online writing used to sell products and services. Having these skills can make your business succeed. However, not everyone is a skilled copywriter. That`s why at Awesome Copywriters, we offer copywriting services to show your business`s value and entice clients to make purchases to skyrocket your income.
This paragraph uses the word copywriting economically and naturally, making the content reader-friendly while showing the benefits a client can get for buying your services.
That drives more conversions than using many keywords to trick the search engines and rank.
Keyword stuffing increases bounce rates, which lowers a site`s rank and conversions.
Learn more on how to avoid keyword stuffing and increase your site rank here.
What`s the Best Keyword Density?
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There is no strict rule on how many keywords you should use. As long as you use relevant keywords and flow naturally with the context of your content, you will be safe from the keyword stuffing penalty.
However, do not incorporate too few keywords. That confuses the search engines on which the focus topic is, makes content be displayed on irrelevant search results, and drives traffic that doesn`t convert.
To effectively optimize your content, put your focus keywords in your content title, and two of your subheadings, and once or twice in every 100 words.
You can know if you use the proper keyword density if you conduct keyword density analysis, which you can do by using keyword density checker tools. These tools help deliver timely, accurate results.
They produce results that include color warnings for too many used keywords so you can decide what to reduce.
These tools include
Here is an in-depth content on how to measure keyword density.
Optimize Your Content with the Right Keyword Density and Drive Converting Traffic
If you want to generate converting traffic to your business, learn how to use keywords. That`s how you can align your content with people`s searches
However, do not worry too much about how many keywords to use in your content. Prioritize creating helpful content for your users and let the keywords flow through naturally.
That will enable you to appeal to your target audience and make the search engines understand your content.
But avoid keyword stuffing, focus on your target topic, and utilize keywords in content focus areas, and your content will rank and drive quality traffic.
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