Not always does it mean that customers are disinterested in your business when they ignore your emails. Mostly, the mistake is creating poor emails.
If the emails are generic, customers will avoid them. If you create long unreadable emails, readers will get bored. And if you use difficult vocabulary and unclear calls to action, prospects will be confused.
That means you won`t achieve your objective—meaning your sales will drop.
The solution is writing personalized and compelling emails, and here are the ways to help you.
1. Doing Email Segmentation
Emails get quick responses only if they align with the readers` interests. To facilitate that, segment your subscribers per their preferences.
If you sell electronics, for instance, you can create
- Computer segment
- Phone segment
- TV segment
When you create emails targeting what people subscribed for, it`ll be easy to convince them to read and complete your calls to action.
To enable email segmentation, use email marketing software like
2. Crafting Value-Focused Emails
Your emails should prioritize solving your clients` pain points. That`s how they will know you value and empathize with them.
You cannot profit by only talking about your products or services` features. That will make you sound condescending and clients will leave. You should focus on the benefits people can get from your business.
To make your emails impressive,
Create an Intriguing Subject Line
Readers should be able to know the value the email carries before reading. And you can prove that through a compelling subject line.
Therefore, based on the subscribers` segment, create a subject line that describes the results the email generates. For example, you can promote a social media marketing tool with a subject line like this:
Automate Social Media Marketing with Buffer tool and Make $1000 Monthly.
This subject line explains the results people can get from using the Buffer tool in social media marketing. Thus, it makes them curious to open and learn how to use it.
Write a Readable Email Body
Emails are understandable if you use short, grammatically correct sentences.
Short sentences are easier to read and understand than long complex ones. It`s easy to make mistakes with long sentences.
Emails with grammar mistakes are perceived to be unprofessional, and can`t get high open rates. So, ensure your sentences follow the correct syntax.
However, if you have weak grammar skills, you can take courses on learning platforms like
When writing, it`s normal to make grammar mistakes despite your level of language. You can install grammar extensions to help you identify and correct them.
These tools help save time proofreading because they identify errors you would skip.
Some of the best grammar tools to use include
Regarding vocabulary, ensure you align with the audience persona.
For instance, if you are writing to official (workers) people, ensure to use formal language. Otherwise, use simple, everyday language to make everyone understand.
Besides, your paragraphs should be short and related to each other.
One paragraph can be one sentence long provided that it carries a complete idea. However, you can write up to three, but ensure every sentence supports the topic sentence.
Example:
I love reading financial books. They broaden my knowledge, business-wise. That`s why I have a pile of them.
All the sentences support the idea that I love to read financial books. That`s how to let readers easily understand your sentiments.
However, when the single idea gets more than three sentences long, explain it in a different section.
Moreover, use bold and italics to highlight phrases to which you think readers should give more attention.
Use italics to highlight thoughtful conversations, quotes, and titles, and bold for words with more emphasis.
On top of that, all of the paragraphs should align with each other logically and be relevant to the subject line.
An example is writing a social media marketing subject line and explaining it with paragraphs on how to transcribe. People will be annoyed and ignore your content.
Deliver only information about how one will achieve what the subject line promises.
Create a Compelling Call to Action
Despite your emails being valuable, you can`t benefit if you don`t encourage people to fulfill your purpose. You can convince them to do that through calls to action.
To create effective calls to action, use words that show the value they can get from your business.
That means avoiding generic words like
- Buy now
- Subscribe today
- Grab a giveaway
- Opt-in
Write a specific and benefit-driven call to action like
Buy two pairs of sneakers now and get one for free, plus free delivery.
That shows people what they can benefit from the call to action. Thus, it will be easy to intrigue them to take the action.
3. Doing A/B Testing
You can`t be sure which subject line, preview text, or call to action works better. A/B testing helps gauge the best email element that can draw people`s attention and increase conversions.
A/B testing implies testing various email campaigns to see which works best so you can create effective emails based on it.
To do this, when creating your email campaign, write more than one email. Then choose one of your email list segments and send the emails to it one at a time.
Later, check the emails` performance, choose the one with high-performance rates, and use its formula for every email you create. That will guarantee you better results because it is already confirmed to be successful.
4. Making Emails mobile-responsive
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| Image by Yogas Design: Unsplash |
Not everyone has a computer. If your emails are only readable on computers, you will lose clients.
Most people access the internet and read their emails through their mobile phones.
Writing mobile-responsive emails increases open rates and conversions.
To make your emails mobile responsive,
- Write brief subject lines
- Create precise emails
- Write short calls to action
- Use short paragraphs
- Check your emails on multiple devices
5. Integrating Social Media Buttons into Your Emails
Spreading brand awareness is one of the email marketing goals.
To enhance that, add social media buttons to your emails. This makes it easy for people to navigate to their social media platforms and share your content.
You can add social media buttons using tools like Shareaholic.
You only need to log in to your tool and click on the social share section. Then follow the given steps and social share buttons will be integrated.
Create Targeted, Helpful Emails and Increase Sales
Email engagements trigger an increase in sales in email marketing businesses.
To facilitate that, create an intriguing subject line.
Additionally, make your email body readable and offer value to your clients. That`s how you`ll easily convince them to perform your call to action, making more conversions.
However, ensure the email lists are segmented to enable you to create more personalized emails.
Besides, add social share buttons to enable seamless sharing and boost brand awareness.
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