No matter how valuable content you create, if you don`t urge people to take action, your energy will be a waste.
However, how persuasive the call to action is determines your success or failure.
If you create a generic call to action, readers will ignore it. If you write a too-pushy one, people will skip it. And if you don`t create anyone at all, still, you won`t convert. This results in losing clients.
The solution, learn the effective methods to help you create an appealing call to action and move your subscribers to make purchases.
Compiled in this article are ways to create a better call to action and increase conversions.
Create a Relevant Call to Action
An irrelevant call to action can`t convince people to take action, despite how enticing and valuable it may be.
Your call to action should align with the audience's needs. To achieve that, you have to provide products or services relevant to them. And that should be reflected in the call to action as well.
If you offer SEO freelance writing services, for example, you should target SEO companies, and the call to action can be
Hire me for SEO content that converts
This aligns with the SEO freelance writing niche and people will be able to relate it to their needs. However, if you are an SEO freelance writer, then you use a call to action such as
Hire me for graphics and design services
People will neither relate your services with your niche nor their needs, which reduces trust and lowers conversion rates.
Provide a Clear Value
Discover your unique selling point. Your audience should be able to relate their needs with the outcome they will get after taking your desired action.
Nobody will click on a link that they aren`t sure whether it`s going to be helpful to them or not. Therefore, it`s wise to show them what`s in it for them.
Telling the audience, “subscribe now,” won`t show them any value they can get by subscribing. Instead, tell them what benefit they should expect by subscribing; for example,
Subscribe now and get free money-making tips.
This call to action shows readers that they are getting into a program to help them make money, hence more enticing.
Use Emotion Provoking Words
If you can`t grab your readers` attention, you can`t convince them to take your preferred action.
By using emotional words, you can attract your audience and compel them to take your action. These are words that make people feel that they should do the action now or else, they will lose an opportunity.
To achieve this, use techniques like
The Fear of Missing Out (FOMO)
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| FOMO by Maklay62: Pixabay |
Nobody likes losing great opportunities. That`s why people will be moved to ensure they quickly get any valuable product or service—especially if it`s insufficient. That`s what fear of missing out (FOMO) means.
As a marketer, you can use this technique to intrigue clients to perform your call to action.
For example, if you offer search engine optimization training, you can create a course that`s worth $100. Then offer a 70% discount and say that the offer lasts for three days.
When people compare the course's main price and the discount, they will be intrigued to buy.
Here is an example of how you can create it:
70% discount on a $100 SEO course to get 100,000 website visitors monthly: Offer lasts 3 days.
These kinds of calls to action make people feel if they won`t take the chance, somebody else will. So, they will be moved to act fast.
The Curiosity Technique
You can do this by providing an offer that solves your audience`s pain points.
Their desire to know how to reach their goal will make them perform your call to action. And that`s what the curiosity call-to-action technique is all about.
An example is when you create an e-book, which teaches people to get 10,000 visitors daily to a new site. But to learn that, they should download your free e-book.
That will make it easy to convince someone who is struggling to get traffic to their site, considering that the e-book is free.
So, you`ll have given them the results, and they`ll take the offer to learn the process—the results, your email list grows.
The Exclusivity Technique
People feel valued when they are prioritized. You can use this technique to restrict certain services to a particular group among your clients.
If you are a social media marketing expert, for example, you can create a free Twitter marketing course. Then create a call to action stating that only subscribers can access the course.
This will compel people who want to learn the course to subscribe to your email list.
An effective exclusivity call to action example can be
Make $2000 monthly in the Twitter marketing business. Free Course: Subscribers only—subscribe to access it.
Use Simple Language
Calls-to-action purposes are not to showcase your ability to use sophisticated language. The main aim is to be able to convince people to perform your desired action.
Using difficult vocabulary will frustrate readers and make them ignore your call to action.
Therefore, avoid technical jargon and use simple everyday language so your message can be clear.
For example, instead of
Revamp your Twitter marketing strategy and escalate your income.
You can say
Improve your Twitter marketing plan and increase your income.
The first example is filled with difficult vocabulary, such as revamp and escalate, that readers can`t easily understand.
Using simple language increases the chances of having the audience perform your preferred action.
Furthermore, avoid language that makes people feel like they are being forced to act. This entails using calls to action that promise something impossible to deliver or something too good to be true.
For instance,
Subscribe and acquire a life-changing copywriting course.
This call to action triggers readers to take action without telling them how their lives will change.
Here is a better version:
Make $3000 monthly with our free copywriting course.
This call-to-action entices people by telling them the specific benefit they will get in the course, which is making $3000.
Be Brief and Straight Forward
A call to action should make the audience act quickly. And you can`t achieve that by creating a long piece of content.
A call to action has a single focus—compelling readers to take action. Using a lot of words confuses and bores the readers, resulting in them ignoring performing the action.
It`s easy to convince the audience if you use a brief, clear call to action.
Example:
Subscribe to get social media marketing hacks.
This is a brief call to action that incorporates the benefits one can get for subscribing.
It would be wrong to write,
Enter your email for your chance to get social media hacks, which we only send to our subscribers. These hacks can help you increase your income by enabling you to learn how to market your goods on Facebook, Medium, LinkedIn, etc.
Though it`s beneficial, the readers will end up forgetting the action they are supposed to take. This is why readers fail to take calls to action.
Alternative Call to Action Creation Methods
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| Call to action by Maklay62: Pixabay |
A call to action doesn`t have to make you lose sales. If you are not skilled in making it effective, you can hire a freelance writer.
For only $5 on Fiverr, you can hire a freelancer to create a working call to action for you.
Besides, you can use call-to-action generating tools.
To use such tools, you only need to create an account and log in. Then, paste your keyword into the tool and click on "generate a call to action". It will give you different variations you can choose from.
Some of the best calls-to-action generators are
Conclusion
Lack of calls to action to your content reduces conversions.
To increase the chances of driving conversions, create calls to action relevant to your products and audience intent.
Also, use simple language to show how people can benefit by performing your calls to action. That`s how people will easily understand and act.
If you have challenges creating an effective call to action, freelance writing services and call-to-action generators can help.
Or you can hire me and I`ll help you create converting calls to action.
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