Online marketing involves many tasks which, to successfully execute, require help.
You are required to create blog content and distribute it on social media, as well as set up email campaigns. Plus, you need to pitch prospects and reply to clients` messages.
That`s why marketers outsource some of these tasks to freelancers. However, not every freelancer has the skills to deliver high-quality content.
An online business can be successful only if the content appeals to both the audience and search engines.
But what should one consider to know that a freelancer can help them reach their marketing goals?
This content covers the elements you should look into to choose a freelancer who delivers content that attracts clients.
1. Freelancer Niche Relevance
Hiring freelancers irrelevant to your niche increases the chances of getting content that doesn`t align with your audience's intent.
Such freelancers aren`t familiar with your specialty, and therefore, can`t eloquently explain your products and services and persuade clients to buy.
To succeed, find a freelancer who is skilled in your specialty. Relevant freelancers understand your readers` problems and can offer solutions to their problems.
You can know freelancers' niches based on their portfolio websites.
A relevant portfolio website contains content related to a specific specialty. For instance, if they are an SEO freelancer, the content should be about SEO.
To find a relevant freelancer, search on the internet. Write your niche and add freelancer as a suffix.
For example, if your niche is email marketing, you can write “email marketing freelancer” and search. You will find various websites in your niche to choose from.
Optionally, you can search on social media for freelancers' profiles aligning with your niche and contact the one suiting you.
Besides, when hiring freelancers through freelance writing websites, you will know their niche based on their profiles.
On these sites, freelancers state their skills on their profiles. Analyze them and hire the one aligning with your niche.
2. Freelancers with Portfolio Websites
Businesses are reliable if they are accessible, and portfolios are the ways to showcase freelance writing businesses.
This makes it easy to reach out and confirm if they create valuable content.
For content to be valuable, it should
- Answer the readers` pain points
- Be broken into small readable sections
- Contains internal and external links
- Include appealing, optimized images
A freelancer who has no website is unreliable. Even when they are skilled, it`s difficult to find them. That`s because they can`t show up in searches when you search for freelancers.
3. Freelance Service Charges
What`s better about freelancing services is that there are no general standard charges. Prices vary from one freelancer to the other, meaning you can get an affordable one despite your budget.
To know how much a freelancer charges, check on their portfolio website. Some charge hourly and others per word or content.
Here is an example of how freelancers charge:
- $10–$100 per hour: Each hour spent working on your content is charged at that range.
- $1–$10 per word: That`s the range in which each word written is priced.
- $10–$100 per 1000 words: For every 1000 words, that's what you`ll be required to pay.
You can check their charges so you can decide if it`s reasonable to work with them. If the charges are too high, you can search for more affordable freelancers.
However, others don`t indicate their charges on the website. You have to contact them and ask.
Nevertheless, you can bargain and get a fair price if you can`t afford what`s stated.
4. Freelancers` Reviews
If former clients talk positively about a freelancer you want to hire, it assures you of valuable results, too.
You can find freelancers` reviews in the testimony section of their websites. However, some post fake reviews that might not reflect their services when you hire them.
Therefore, you should also look at their social media platforms and see what their clients say about them.
Besides, if they have profiles on freelance writing websites, check if they have any reviews.
On these sites, clients are rated on client satisfaction. If a freelancer has less than 50% ratings, it means they deliver poor content.
To get more comprehensive results about a freelancer, use competitor spy tools like Mozbar or SEMrush to examine the websites they worked for.
You can get the websites a freelancer worked for on their portfolio testimony page, or in their job applications.
Analyze the websites and see if the content they create is profitable.
To examine them, type their clients` websites in the spy tool and search. You will find all its content performance, including
- The amount of traffic
- The traffic sources
- The engagements rate
- The traffic that converted
This shows that the content performs well, and hiring such a freelancer guarantees you success.
5. Freelancers' Pitches and Proposals
Expert freelancers know how to create pitches that show how they can help clients achieve their marketing goals. Such freelancers don`t use self-exalting adjectives like
- I am self-driven
- I create mouth-watering content
- I can create life-changing content
- I can help you skyrocket your business
- I work under a tight deadline
Such adjectives don`t benefit the audience. That shows that the freelancers don`t know what helps the clients. Therefore, they are not worth hiring.
When sending a cold pitch or proposal, skilled freelancers explain how they will solve their client's problems. Plus, they provide relevant samples and give success testimonies.
For example, when a skilled freelancer is applying for a smartphone job review, they can
- Talk about the phones` durability
- Explain its battery life
- Describe its camera clarity
- Explain it as a money-making device
This is because such a freelancer knows the audience`s pain points, and that`s why they focus on them in the content.
If people know that the smartphone can help them solve their problems, they will be easily enticed to buy it.
6. Freelancers` Terms of Work
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| Freelance writer by Karolina Grabowska: Pexels |
Freelancers work on their terms. Some work only on weekdays and others work even on weekends.
Moreover, every freelancer has a maximum amount of jobs they can complete per day. Plus, they also have a specified amount of revisions they do in case of errors.
Some freelancers accept payment per project, while others allow weekly or monthly payments.
Therefore, before hiring, you should ensure that the freelancers` guidelines align with your schedule and budget. This will help you have the job delivered at the right time and avoid problems with clients.
Final Say
Expert freelancers create SEO-optimized content that helps clients convert.
But if you don`t know how to choose them, you can end up with freelancers who create thin content that doesn`t rank or convert.
To find the right freelancers, check if their portfolios align with your niche.
Besides, ensure that you can afford their charges and are comfortable with their terms of work.
That`s how you can get expert freelancers who can deliver valuable content to drive traffic and increase income.
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