Traffic acquisition is the greatest challenge in online business. You have to compete against more than a million other websites and attract clients to your site.
Without the proper skills, you will give up and your business will fail.
To beat the competition and drive clients, you need to align your business with the target audience`s intent. And that`s by conducting SEO, which is easy to master. It involves
- Using the appropriate keywords
- Creating valuable content
- Promoting content on social media
- Doing guest blogging
- Adding websites to business directories
No formal education is required to apply these tactics, and this article reveals how
1. Using Keywords Appropriately
To improve brand awareness, your content keywords should align with people`s searches.
And ensure to use keywords that target your target audience audience persona. That`s how you will deliver content that draws people who have the potential to make purchases.
To find effective keywords, consider the words people type when searching for products or services related to yours. If you have a furniture website, for example, an appropriate keyword can be office table.
Then type the keyword in the search engine and take insights from the result content keywords.
Also, check the keywords listed below the result page and get more ideas on improving yours.
That can result in a more targeted keyword like this:
Affordable, durable wood office table.
To get many precise keywords, type your keyword in keyword research tools and find more suggestions. You will also get results on the keywords competition and volume.
Then choose keywords that have low competition and high search volume.
You can even add a place to target clients from a specific location e.g.
Affordable, durable office table in Colorado
This type of keyword will attract much quality traffic since it aims at specific people in a targeted area, which boosts local SEO, too.
Here are some of the keyword research tools:
2. Creating Valuable Content
Based on your content, people will be attracted to or disinterested in your website. And this is determined by how helpful the content is to the audience.
To make your content valuable, ensure it resolves the audience`s challenges. That`s how to get people to take your preferred action quickly, whether it`s buying your products or services or subscribing to your email list.
Here are the elements that make content valuable:
Create an Intriguing Title
For a title to be successful, it should compel readers to click and read your content. To facilitate that, use actionable words that show people your content value.
For example, content about an office table can have a title like
Durable Wooden Office Table to Improve Your Productivity
Such a title convinces readers more since it clearly describes the table`s value.
After creating the title,
Write an In-Depth Content Body
To perfect your content body, break it into subheadings and ensure that, just like the title, they are benefit-driven.
Each subheading should be related to one another and support the main title. Moreover, make them brief and related to the main title.
Besides, support your subheadings with detailed, relevant paragraphs that have a logical connection.
Short paragraphs are readable. Therefore, create one or three-sentence long paragraphs to enhance readability.
To achieve this, let each paragraph carry a single idea. If the idea gets too long, you can explain it in various sections.
Moreover, make sentences short and use simple language so many people can understand.
Long jargonized sentences are hard to read and understand and will chase clients.
To make your content more readable, use bold for much-emphasized words and italics for quotes, and conversations, and to indicate a person`s thoughts.
Additionally, use bullets and numbers to make items more organized.
When concluding, add an intriguing call to action and be clear about what you want people to do and what can add value to them.
Don`t type, buy now, or subscribe now; tell them why they should do the action, such as
Subscribe to our email list and have access to our free content marketing course.
Add Relevant Links
For people and search engines to easily explore your content, you should include internal and external links.
However, ensure they are related to the content so you don`t mislead people to irrelevant resources.
Incorporate links to external websites to direct people to your information sources. This enables them to research and affirm your points, which builds trust and authority.
Also, add internal links to your website content. This enables search engines to easily index other web pages on your site and increase its rank.
Moreover, internal links make it easy for your website visitors to navigate through various pages and increase traffic.
Include Appealing Images
Images make the content look attractive and more scannable.
To make images effective, ensure they are clear and relevant to the content. Don`t add laptop photos in a car description content.
Besides, add alternative text (ALT) descriptions to your images to enable search engines to rank your website on image searches. To enhance that, make your ALT descriptions brief and add the content's main keyword.
3. Adding SEO-Optimized Metadata
Metadata helps describe your web page content and draw readers. That means the better you create your Metadata, the more traffic you can increase to your website.
That involves creating compelling title tags and Meta descriptions.
Title tags introduce a webpage in the search results.
To convince people to click, title tags must be searchable so they can appear in search results. That means you should optimize them for SEO, which involves adding the content focus keyword.
However, ensure to create short title tags that describe your content benefits. A perfect title tag should be 70 characters long.
You can achieve brevity in title tags by using only the essential words and avoiding fluffy.
If the content's main keyword is laptops, for example, your title tag can be
Lenovo Laptop | Refurbished | Buy Affordable
Here is how it will look like in the search engines:
Buy Affordable Refurbished Lenovo Laptops
On the other hand, a Meta description describes the title tag to assure readers that it aligns with the main content.
For a meta description impressive, it should be brief (155 characters) and descriptive, which you can achieve by using actionable words. This means using specific words related to the title, that offer benefit to the audience.
Moreover, include the title's main keyword so it aligns with the title tag and the webpage content. For example, a meta description for the title tag, Buy Affordable Refurbished Lenovo Laptops, can be
Best Lenovo Laptop for freelance writing. Microsoft Windows 2019. System Unit Intel HD Graphics 620. Processor Intel Core i5-8265U.
Readers will compare the title tag to the Meta description. If they align and pique their interest, they will click and read the content.
4. Promoting Content on Social Media
Even when you lack SEO skills, you can still get traffic to your website if you use social media. You are only required to create various social media accounts. Then on your profiles, list the products or services you offer.
Then share content to redirect your social media audience to your website.
You can also join social media groups relevant to your niche and post your content to attract more clients.
Sharing content on social media enables search engines to index your website and raise its rank.
Sometimes creating and posting content on your social media overwhelms—especially if you have a big audience.
In that case, use social media automation tools. They help in scheduling and posting website content on social media platforms automatically to save time.
The good thing is you can access, schedule, and track content for all social media platforms in one place.
Some of the best social media automation tools include
5. Doing Guest Blogging
Collaboration simplifies success, and that`s what guest blogging implies. It involves creating blog content on someone else`s website so you can draw clients to your site.
To attract clients through guest blogging, you must create valuable content and link it to your website. When people click on the links, they get directed to your website.
However, ensure to guest post to relevant websites that have much traffic. It helps avail your content to many readers and improves the chances of drawing readers to your site.
Many websites accept guest posting. To find such websites, type your keyword on the search engine, e.g., SEO writing, followed by
- Accepting guest post
- Submit guest post
- Guest post
- Guest posting
- Guest post by
You will find various websites accepting guest blogging.
Besides, you can just search websites in your niche and send them guest post cold emails.
For example, if your niche is shoemaking, type, and search keyword variations like
- Shoe companies in Kenya
- Latest men`s Shoes
- Volleyball sports shoes
- Official shoes in 2023
- Affordable shoes in Florida
From the results, choose the best website and write a perfect cold email that convinces them that you may write a guest post.
6. Adding Websites in Business Directories
Customers trust businesses that have positive reviews from existing clients. It assures them of valuable services or products when they shop.
If your website gets good reviews, people will follow it, increasing traffic and chances of making sales.
Moreover, business directories help websites rank in local searches and give people complete business information, like
- Name
- Address
- Phone Number
Plus, it helps show the exact business location and makes it easy for clients to find you.
Business directories are specifically for listing businesses and finding reviews.
Therefore, to increase brand awareness, list your business in various business directories.
Here are some of the best business directories:
Create Client-Targeted Content and Increase Your Blog Traffic
Your website will appeal to the clients only if its content aligns with their intent and solves their challenges.
To make your website successful, create content targeting a specific audience persona.
Moreover, incorporate keywords appropriately and add internal and external links. Then optimize your Metadata to make search engines relate to and rank your website on relevant search queries.
Besides, add your business to business directories to enable your website to rank on local searches. And your site will rank high and attract more clients.
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