Having quality products or services is essential in business, but without clients, you can`t thrive.
More than offering quality services or products, you need to know how to market your business and attract clients.
And that doesn`t require a college degree, nor do you need to have a website: a landing page is your solution.
With it, you can collect email addresses and phone numbers of people interested in your business and build a customer base.
Unlike SEO marketing or social media marketing, if you market through landing pages, you can`t lose your clients because of algorithm changes.
Here is how you can do it.
Have a Clear Goal for Your Landing Page
In any business, if you are obsessed with making sales, you are bound to fail. That`s because you will be pushy and people will ignore you.
That is why you should set goals to take your audience through a sales funnel, according to your products or business level.
This means that if you are launching a business or product, you won`t market it the same as you would an established one.
For a new business, you first have to build brand awareness and for an established one, you would concentrate on getting people to buy your goods.
That applies to the clients too. You will market your business differently to new clients from the ones who already know about your business.
However, every marketing campaign should align with the results you want to get.
Here are some of the goals you should consider:
- Increasing website traffic
- Increasing brand awareness
- Making sales
- Getting signups
This will help you create a landing page design and copy that resonates with your clients and convinces them to perform your call to action.
Do Market Research
Setting your goals helps you decide the results you want for your campaign, but for you to succeed, you also need to know what clients need.
You can know your audience's needs by doing competitor research. This will help you see what does and what doesn`t work so you can be innovative and improve your landing page.
This involves knowing the language that resonates with your audience's intent so that you can create copy that serves their challenges.
It also enables you to know the landing page designs that align with their interests so you can easily attract them.
To do competitor research, check on various websites relevant to your niche and see the landing page designs they make.
For instance, if you want to market clothes, you can research websites that sell clothes.
So, in that case, you will type something like clothes for sale. Then click on a particular website's results and you`ll be taken to its landing page.
Check the design and analyze performance, which involves the landing page click-through rate, bounce rate, and conversion rate.
To do a comprehensive analysis, use competitor analysis tools such as
To use these tools, you must first create an account and choose the pricing plan you can afford.
What`s better is that you can start with a free trial to see if it`s worth it before you decide to pay. That means you can do competitor analysis for free and cancel your membership if you want.
For instance, if you decide to use Semrush, you will be required to pay $119–$449 after the free trial according to the plan you choose.
.png "Landing page competitive analysis") |
| Image source: Semrush |
After signing up and choosing your plan, paste the competitor`s landing page URL in the tool and search. You will see how the landing page performs.
You can also find competitors through the social media platforms.
All you need is to log in to your platform and type a keyword related to your niche on the search bar and you`ll find various businesses.
Select several of them and go to their profiles to see what their clients say about their products.
Here you can take insights to help you create a better copy aligned with what the clients want. Moreover, you can follow the links they post to their websites and do competitor analysis about their landing pages.
Research Your Landing Page Design
Research helps find landing page designs that appeal to your audience.
However, don`t copy your competitors' landing pages. Make it as an inspiration to make yours better.
Your landing pages should stand out and align with your brand voice.
To do that, ensure the colors, images, and copy are related to your products or services and the demographics you want to promote.
To research your landing page design, check landing page-building websites such as
To easily research landing page templates on these websites, type the landing page building website plus your products or services keyword and then type landing page as a suffix and search.
For example, if you choose to use Canva, type and search “Canva fashion landing page templates” on the search engine and you`ll get the exact results.
Alternatively, you can use landing page building websites like GetResponse and search for the templates you want. You can even filter according to your business type, e.g., fashion, web design, etc.
Choose a Landing Page Building Platform
For a landing pages to convert, it should be navigable, load fast, and integrate with different websites and software.
That enables you to connect your landing page with your website or Google Analytics so you can see how it performs and decide what not to and to improve.
There are many landing page builders online with different plans to choose from according to your financial stability and the complexity of your campaign. Some of them are
If you need a simple landing page, you can create one using the free plans, which have few features.
For instance, if you use GetResponse, with the free plan, you can create a landing page that enables you to
- Collect up to 500 emails
- Connect it to your domain
- Connect it to Google Analytics
- Send your email campaigns
These are enough for a start-up business, and then you can opt for the paid plan in the future if your business grows.
With the paid plan, you can get features like
- Collecting more than 500 emails
- Creating sales funnel
- Doing email segmentation
- Doing marketing automation
- Conducting live chats
GetResponse paid plans start from $15.58–$97.58 per month.
.png "Landing page builder") |
| Image source: GetResponse |
Apart from being affordable, GetResponse landing pages are mobile responsive and SEO optimized. That means people can easily find and navigate through your landing page no matter the device they use.
Moreover, you won`t need a third-party hosting company. The landing page gets hosted on the platform, even when you create a free one.
To prove its legitimacy and effectiveness, GetResponse has 3.8-star reviews on Trustpilot, and here is what happy clients say about it:
Get Response has evolved quite a bit in the 2-3 years that I've been with them. Consistently adding new elements and curriculums to the platform. From email responders to landing pages and website design, they're becoming a well-rounded software that can be a huge advantage in your journey as a business owner. There are also lots of helpful tutorials and trainings to help you get the most from your subscription and further ahead in your business faster.— Td Hunt-tdhuntmarketing.com
Here is a more in-depth GetResponse review.
Create Your Landing Page
After picking your landing page building platform, now it`s time to create one.
If your choice is GetResponse, you`ll have to create your account and log in. Then head to the landing pages and select the “create landing pages” option.
Later, choose your preferred template and name it then click on “use template”.
A template editor will open where you can customize your landing page according to how you want to present it.
This includes adding new copy, photos, and colors.
If you want to edit the text content, double-click on the text frame and the editing tools will be available. You can add your text, and change the text color, size, font type, and position.
Next,
Update the Signup Form
A landing page converts more if it has few fields on the signup form. That`s because, apart from boring, people doubt landing pages that ask for too much information.
Therefore, to be effective, a landing page should have two to four fields. This means it should ask for a name, email address, phone number, and geographical location.
The phone and email address enables you to have various ways to communicate with your clients. The names let you know the subscribers so you can create personalized emails.
Meanwhile, the geographical location enables you to give services suiting them according to where they come from. For instance, when you are selling clothes, you would promote different clothes in cool from warm places.
However, a form with two fields converts more because it`s easy for clients to fill.
To update your landing page signup form in GetResponse, click on the form, add new text, and format it to align with your marketing campaign.
If you want to delete some fields, double-click on them and press the delete button on your keyboard.
If you want to add more fields, select the Webform fields option. Here you can create custom or consent fields.
Custom fields help collect people`s contact information such as email addresses and phone numbers.
With consent fields, you can add your company`s marketing and data processing policies. This frees your email list to give you their consent or decline. That enhances transparency and boosts trustworthiness.
Add More Customization Features
When creating the landing page, put yourself in your client's shoes and think of what you would want to see to convert.
These things can include
- Testimonials
- Social shares
- Mobile-responsiveness
- Payment options
To customize your landing page for these and more options, click on the side of your landing page template to customize your landing page even more.
You can click and add social share buttons to enable people to click and share the landing page on their social media platforms.
That helps avail the landing page to more people and increase brand awareness.
Following the same process, you can add your payment options, such as Paypal, so people can pay right from the landing page.
Here are the trustworthy payment methods to help you safely transact online.
Moreover, you can add another section, like a testimonial section, to enable people to see how your products or services help others.
However, if you decide to add testimonials, use genuine ones. That means you should also provide links to the customers` profiles.
Additionally, you can add videos to show people how the products are used. Instead of navigating to your website and seeing the tutorials, clients can watch the short video on the landing page and decide whether to buy, which saves time.
If you want, you can also add another variation of your landing page so you can do A/B testing and see what works best and use that in your campaigns.
The next and crucial step is making the landing page mobile-friendly, considering that many people access the internet on their phones. This enables people to view it and perform your call to action even on phones.
To do that, click on the phone icon and you`ll create a mobile-responsive version of your landing page.
Edit Your Landing Page Settings
At GetResponse, you can publish your landing pages at the company`s subdomain or publish them using your custom domain.
If you decide to publish it using the GetResponse subdomain, your landing page will be YourBrandName.grwebsite.com.
For example, if your website were The Mail Scheme, your URL would be Themailscheme.GetResponse.com
If you choose to publish it on your website if you have one, you can do it for free, too. A service that is paid for on other landing page builders, thanks to GetResponse.
To publish it through a custom domain, you need to connect it by changing your domain`s DNS and the CNAME records.
Here is how to connect your GetResponse landing page to your custom domain.
After selecting the publishing options for your landing page, select the subscription option and choose how to add your email list when they sign up.
You can set an autoresponder cycle and create a thank you page so people can receive a thank you email after subscribing even when you are offline.
Besides, your landing page should be searchable for people to easily access it.
You can do that by optimizing it for SEO, which entails editing the landing page title and adding a description.
These parts should all contain your product or service keyword to enable the search engines to understand your landing page`s focus and avail it on relevant searches.
So, if you sell t-shirts, for instance, your title can be
The Best Male T-Shirts to Rock Your Party
However, if you don`t want your page to be searchable, check the box to disallow your landing page from being indexed by search engines.
Then, you will need to know how your landing page performs. That`s how you can know what to improve and make it more effective.
That means tracking click-through rates, sales, subscriptions, traffic, etc.
To enable that, GetResponse has the option to add your Google Analytics ID to your landing page.
In case you don`t have a Google Analytics ID, learn how to easily create one here.
If you are satisfied with your landing page design and settings, click publish and it will be available for people to view on the internet.
You can publish it on your social media platforms and start collecting email lists to market your products.
Create Navigable, Intriguing Landing Pages and Attract More Clients
Never again should you be afraid of marketing your business online because you don`t have the skills or money to create a website.
As long as you have a clear goal and set an attractive landing page that answers your audience's intent, you can still draw clients.
All you need is to do market research, see what works for your competitors, and be innovative. Then choose a user-friendly landing page such as GetResponse, create your landing page, and publish it.
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