How to Make Money Marketing Your Business on Fiverr

When you market your business on the Internet, client acquisition is not confined to your locality. You can reach people from all around the world and attract many clients.

However, the challenge is finding the right platforms to find clients for your goods or services.

That`s when Fiverr helps.

It`s an established, trustworthy freelance marketplace that connects freelancers to buyers.

Listing your services on this platform helps boost brand awareness and increase clients to your business.

But the question is: How do you effectively market your business on Fiverr and get clients, even when you are starting?

Here are the steps you should take.

Find Your Niche

The top sellers on Fiverr are niche-focused, and you`ll be in a better position to succeed if you specialize, too.

Nobody is an expert in everything, and clients know that. If you sell multiple, unrelated products or services, you will reduce the chances of getting clients.

To enhance your marketing and find clients, find a specialty. That enables creating targeted content that draws relevant people with a high potential of converting.

A niche can be your profession. If, for instance, your profession is community health, you can create a business based on that.

Also, you can market goods or services related to your talent or interests. If, for instance, you are talented or interested in music, you can offer music lessons or sell music-related products.

Whatever niche you choose, ensure you are interested in it. Don`t go for any niche just because you see others prospering. If it doesn`t interest you, you will get bored and fail to create helpful content that can attract clients.

Moreover, ensure that the niche you choose is marketable. People should be interested in it. That will enable you to get an audience that you can convince to buy your goods.

To know whether a niche is marketable, go to Fiverr and check the sellers related to your services.

For instance, if you choose blog writing, you can type, “blog writers”, and search.

You will see many sellers in that niche, how many jobs they have accomplished, how they are rated, and their reviews.

That will enable you to know what people are interested in so you can set up a business that has a high chance of getting sales.

Here is more in-depth content on how to find a niche.

Create a Fiverr Account

You are not charged for creating a Fiverr account, and neither will you pay for marketing your business.

The only time you will be charged is when a client buys, and you pay only 20% of your sales. So, if you sell services worth $100, you will withdraw $80.

That`s far much better than other freelance marketplaces that charge monthly membership fees even when you don`t get orders.

What`s more, this freelance marketplace uses escrow to store money and only releases it if both the buyer and seller are satisfied. In case of a dispute, Fiverr support gets in to solve it. That means you can`t be scammed on this platform if you follow the guidelines.

To create an account, you are required to enter your name and email address. You can also join using Google Connect, Facebook, or Apple Connect.

Then write your username, and you are good to start marketing your services.

Note: you cannot change your username once your account is successfully created, so ensure you are satisfied with the one you choose.

Accounts created on Fiverr are buyer`s accounts by default. So, if you want to be a seller, you have to convert your account.

To do that, log in to your account, click on your profile picture, and from the drop-down menu, choose the Become a Seller option.

You will be directed to a page where you will select Become a Seller and start the onboarding process. That includes watching videos on how to use Fiverr as a seller.

After watching the videos, you will be directed to a page to learn how to create a successful Fiverr profile and what to avoid as a seller.

Then you will be required to fill in information about your business.

Later, you will be asked to link your Fiverr account with your social media accounts. This increases credibility and trust among your clients.

Next, Create a profile that describes your specialty so you can appear on relevant searches and attract clients.

For instance, if you are a freelance writer, specify your niche, which can be a travel freelance writer. This helps attract targeted clients who can make purchases.

Here is more on how to create attractive Fiverr profiles.

What follows is advertising your business, which is done through creating gigs.

Create an account and make money from your skills on Fiverr.

Create SEO-Optimized Fiverr Gigs

Gigs represent the goods or services you sell.

For instance, if you sell SEO freelance writing services, create a gig related to that.

For people to find your gig whenever they search, you have to optimize it for SEO and make it intriguing.

That involves using relevant keywords, concise language, and selecting attractive thumbnails.

To find ranking keywords, check the Fiverr gigs relevant to your niche and see the keywords they rank for.

That requires typing the services related to your niche and looking at the ones that appear on top.

Then take the keywords and paste them into keyword research tools like Ahrefs to see their monthly search volume and difficulty rate.

That will help you use keywords that have high chances of ranking.

Let`s say your niche is creating TikTok videos and the keyword “TikTok videos” gets more than 100,000 searches monthly. That`s hard to rank for if you aren`t an established seller on Fiverr.

What you can do is make it more targeted, which involves making it a long-tail keyword.

So, instead of using the keyword TikTok videos, target a more focused keyword e.g. love spoken word TikTok videos. That helps target a more specific audience with a potential to purchase.

Here are the steps you need to follow when creating a gig:

Create a Title

To create a gig, log in to your Fiverr account, click on your profile picture, and select Create a new gig.

Then create a title to tell people about the product or service you offer.

To make it easy for people to understand, make it brief and clear.

Additionally, add your services` main keyword so the gig appears on the search results when buyers search.

On Fiverr, all gigs start with I will… So in the case of creating spoken word TikTok videos, it can be “I will create spoken word TikTok videos.”

Choose a Category

After creating your title, you will be required to select a category for your gig. This is to make it more organized and easily understandable.

From the drop-down menu, you will find category recommendations based on your gig title. Find one that`s relevant to your business.

So, if, for instance, your niche is online marketing, your category can be SEO.

Select a Service Type

Then you will need to choose a service, which is the same as a sub-category. 

If your category is SEO, your service can be SEO copywriting.

Ensure your main keywords appear in this section as well to enable the search engines to relate your gig with the search queries.

Gig Metadata

This refers to relevant information about the gig that helps the audience easily find it. That includes the usage of relevant keywords in every section of the gig such as in the

• Title
• Tags
• Description

After that, click on save and continue.

Then you will be required to name your gig package, set a delivery time, and price it.

You can also offer incentives or extras to entice people to buy your services or goods.

For example, if you offer, blog writing services, you can also offer extras like breaking the article into a series of tweets.

So the buyer will have social media content on top of the blog writing services.

Next, add a detailed description to help buyers determine if the gig is relevant to them.

Also, include frequently asked questions (FAQs). This helps answer questions in advance and saves time for people to contact you for simple questions.

For example, if you are a writer, questions to answer upfront can be

• What language do you write in?
• Do you use AI?
• Do you do keyword research?

Later, you will need to add what you require to start the gig when somebody orders. That may include paying upfront fees.

Afterward, put up a gallery that aligns with your services to make your gig more attractive.

You can make an attractive image for your gig for free using Canva.

Moreover, though it`s not a must, it`s recommended that you create videos for your gigs. It shows the clients that you are skilled, which builds credibility.

Alternatively, you can add an audio or PDF.

Lastly, publish your gig and start marketing it.

Create a Fiverr account and monetize your skills.

Market Your Fiverr Gigs

Image by Cedric Fauntleroy: Pexels

When you are starting, it`s difficult to get orders even when you rank. That`s because you won`t have any reviews. Therefore, nobody can be sure whether you can provide quality services when hired.

To increase the potential to get buyers, you must drive a lot of traffic to your gig, and that`s not by relying on only the Fiverr traffic. You need to find other ways, which include

Promoting Fiverr Gigs Through Your Website

Whenever people want to learn anything and search on the internet, websites are one of the main platforms they rely on.

Therefore, marketing your gig on your website can help you increase traffic.

The best thing is you don`t require web development skills or much money to open a website.

You can use a simple web hosting software like Namecheap, which allows you to create a website only for as low as $ 1.48 per month, billed yearly. That enables you to get

• A free domain name
• 3 Websites
• 20 GB SSD
• 30 Mailboxes

What`s better, there are ready-made templates to enable you to select your favorite one and customize it.

If you can`t afford to pay for web hosting plans, you can use free website builders like Blogger. However, you won`t get features like those offered on Namecheap.

Check this Namecheap review and see the features this tool offers.

After creating your website, write SEO-optimized content that can rank on the search results and drive traffic.

Whenever you create content, incorporate links to your Fiverr gigs. When your content is helpful, readers will purchase your services.

Create your account and run a successful business on Fiverr.

Promoting Fiverr Gigs on Social Media

Image by Pixabay: Pexels

Businesses thrive where clients are, and social media is one of the mediums where people spend most of their time.

Therefore, create social media platforms and publish content related to your niche to build a targeted audience that can purchase your services.

Also, join groups related to your specialty and interact with people to build awareness and draw clients to your Fiverr gigs.

That entails offering help whenever someone asks questions related to your business and posting links to your gigs to convince them to buy.

Here is content about social media marketing practices that help increase money.

Showcase your services on Fiverr, attract clients, and increase your earnings.

Marketing Fiverr Gigs through Your Email List

Image by Karolina Grabowska: Pexels

People easily convert when you personalize your promotional content, and email marketing is the appropriate way to do that.

The best thing is, unlike websites or social media; you don`t need SEO expertise or be entertaining. You only copywriting skills to create emails that convince people to purchase your services.

To conduct email marketing, build an email list, which you can do by creating a professional email address related to your business.

A relevant professional email address makes it easy for people to identify your business. This also builds trust with your audience and increases the chances of getting subscribers.

To create an email address, use tools like Getresponse. It is one of the most affordable email-building tools. You can create an email address for only $15.58 per month, billed yearly.

What`s nice is that even when you don`t have money for the paid plans, you can choose the free one and still create a professional email address.

However, you won`t get the helpful features that you would get when you purchase a plan.

With Getresponse paid plans, you can build landing pages and opt-in forms.

Read this GetResponse review and learn more about how it can help you boost your business.

Then promote your services through the landing pages on your websites and social media to collect emails.

Whenever people subscribe to your email list, send them helpful emails and incorporate links to your Fiverr gigs, convincing them to make purchases.

Here is a resource on how to use landing pages to market your business.

To experience success advertising your services on Fiverr, create an account and showcase your skills.

Promoting Fiverr Gigs through PPC Marketing

With PPC marketing, you only need to know how to target keywords relevant to your niche and the audience's search intent.

What`s better, you can choose the platforms to show your ads.

For Google ads, you can choose to appear at the top of the search results or on relevant partner websites.

If you choose to advertise through social media ads, you can place your ads on the stories, reels, or timelines.

Moreover, you can advertise within the promotional sections of email, or use solo ads.

With PPC marketing, you have endless options to promote your Fiverr gigs.

The best thing is that you don`t need an authoritative website—your ad ranks depending on the keywords you use.

Learn more about how to do PPC marketing here.

Asking for Referrals

People like using trustworthy products or services, and one of the ways to assure them is by providing positive reviews from clients.

When users trust your services, it`s easy to convince others to buy.

Therefore, whenever you get clients, ask them to leave positive reviews to build trust in other clients.

Moreover, ask them to refer you to their friends who may need your products or services.

To make that effective, ensure to produce quality work whenever you get clients.

When you do that, instead of asking them, they will spread the word and bring more clients.

That`s how you can attract success on Fiverr. Create your account today and start a profitable business with your skills.

For more about Fiverr's advantages, disadvantages, and alternatives, check out this thorough Fiverr review.

Use Fiverr and Grow Your Business Income

More than the struggles to find clients, what keeps people from starting online businesses are scams.

With Fiverr, not only will you increase the chances of your business being found but also nobody will scam you. Money is stored in escrow until both the buyer and seller are satisfied with the project.

The good thing is, you don`t need any money to market your gigs on Fiverr. You only need to learn how to market your gig, find clients, and increase sales.

When you get clients, deliver quality to get good reviews, attract more clients, and your business will grow.

Join Fiverr and make money from your skills.