Specializing in your field of work is rewarding. It enables people to understand and trust you for specific expertise.
If you specialize in selling dentist services online, for example, you can get more clients than a general doctor.
This is because people make searches according to the problems they have not for general problems. The more targeted you are, the more you increase the potential to get clients and drive conversions.
However, if you are new to online businesses, choosing a niche can be challenging. You are skeptical about whether your specialty can be profitable or not, or you might not know the niche you should choose altogether.
Worry no more, this article shows you how to find a niche and build a strong online business.
What is a Niche?
A niche is an area of specialization in any field of work.
For instance, journalism is one profession, but what an investigative journalist does is different from a sports journalist. Those are two niches in the field of journalism.
Choosing a niche is easy for someone who already has a profession, but it can be confusing if you don`t have any trained specialty.
However, there are steps you can follow to choose a niche even when you don`t know where to start.
What to Consider When Finding a Niche for Your Online Business
Finding a niche isn`t as complicated as it may seem. You don`t need to have attended college to choose one. Here are steps to guide you to find a niche for your Online business.
Using Your Talents and Interests
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| Image by Pavel Danilyuk: Pexels |
Not everybody knows their talents, but if you do, lucky you—you already have a niche.
However, if you don`t know what you are talented in, find what you are interested in, and use that as your niche.
You don`t have to be perfect. You can learn as you go.
For instance, if you are talented or interested in poetry, you can create a poetry blog. But remember poetry is a broad topic, so, you`ll need to narrow it down and focus on a specific aspect.
To do that, think of what kinds of poems you are interested in.
For example, if you are interested in love poems—that should be your niche.
You can create and publish love poems focusing on and also create articles teaching people how to create and sell poems and poetry books online.
One of the best poetry websites you can get inspiration from is THEPOETRYFOUNDATION. It covers various kinds of poems and poetry reviews.
However, it doesn`t have to be poetry. You can think of anything you are interested in and make it your niche, provided that you can monetize it.
Utilizing Your Hobbies
Your hobby can be your niche. For instance, if you love watching football, you can make that your niche.
In football, there`s more than just playing. There are products like jerseys, shoes, training kits, balls, and so on. You can niche down and focus on marketing one of those products.
Besides, you can create courses and e-books and teach people how to become successful football players.
Here is how the ERTHEO website does it. It reviews football camps and offers advice about different sports skills and health ideas.
You can apply this also to hobbies like fishing, dancing, cocking, gardening, photography, etc., not only football.
Examining How You Solve Your Problems
How you find answers to your problems can be a niche. Maybe you had a problem and read the Quran, Bible, or a novel and found solutions. Or maybe you got help by listening to motivational speeches or finding advice from consultation experts.
People may be in a situation like yours, and creating content about that can be helpful to them, too. Therefore, you can create a website or YouTube channel and create content concerning how you overcame your problems.
Then, recommend the services or products that can help your audience overcome problems relevant to your content. You can use affiliate products or services, so if somebody buys them, you make commissions or sell your books or consultation services.
Besides, if there are issues that people seek for your ideas when stuck, you can make that your niche, too.
Examples could be marital issues, domestic violence, religious advice, etc. It doesn`t have to be something you learned in college.
If it helps people, then it`s valuable. You can make that your niche and create a business out of it.
For instance, you can create a domestic violence blog, and you will attract victims of such cases. That can enable you to sell courses, e-books, and consultations in that specialty.
Studying Clients` Geographical Locations
This involves studying the livelihood of the people in the specific places you want to market your products or services.
For instance, if you want to be a food blogger, you cannot market the same goods in Italy as you would in Israel.
Therefore, choose the exact kind of products or services for a specific geographic.
That`s how you can offer products aligning with people`s interests, increasing the potential to make sales.
Targeting Specific Demographics
This refers to the study of population data and particular groups within it, which entails
- Gender
- Income levels
- Educational levels
- Age
- Marital status
- Religion
When deciding on a niche, consider the demographics you want to target.
If you sell clothes, you can get more quality traffic if you specialize in a specific group.
This is because when someone is looking for a T-shirt to buy, they won`t buy any clothes. If they are men, they'll type: men's t-shirts.
If that`s your niche, you have a higher chance to sell.
This will also help you to create content that matches the audience`s voice, which attracts and easily converts them.
Utilizing Your Profession
If you already have an area of specialization, that`s where you should start.
For instance, if you have a certificate in accounts, you can start a finance blog, and teach people how to use account tools and manage their finances.
Because you have professional experience, you can offer in-depth knowledge and have people regard you as a source of information.
An example of a finance blog to take insights from is NerdWallet, which, according to Business Wire, made $169.6 in the first quarter of 2023, meaning this niche is profitable.
NerdWallet talks about credit cards, banking, small business, personal loans, mortgages, etc.
However, when starting, writing about all these categories is exhausting, even when you are knowledgeable about them all. The best thing is to focus on a specific aspect of it and broaden up when you get experienced.
In this case, you can choose how to start small businesses and talk about how to offer freelance account services.
So it will be a finance blog that targets small businesses in the freelance accounting specialty.
This will help you create content that has low competition and focuses on a specific audience that has the potential to purchase your services.
This applies to any profession as well, as long as you narrow your niche.
Researching Your Competitors
People who started a business before you are more experienced than you. They know what works and what doesn`t.
Researching them will help you understand what products or services sell more for them so you can create yours based on their results, and that`s called competitive research.
For instance, if you want to start a car blog, you need to check other similar blogs and see what brings them more traffic.
If what brings more traffic to your competitors` blogs are Toyota cars, that`s what you should focus on. That means there is more demand in that niche.
However, since the niche attracts many clients, it will be competitive. To stand out, use long-tail keywords and make your blog content more targeted.
You can, for example, target specific places in your keywords e.g. Columbia Toyota car deals or, Second hand Toyota cars in Minnesota, instead of just a short keyword like Toyota cars for sale.
This will help your blog rank high in the relevant searches and drive more traffic.
To spy on your competitors' website performance, use tools like
To use these tools, paste your competitors` URLs in the tool and search.
You will see the websites` traffic volume and sources to help you judge how to target your blog content.
How to Analyze the Profitability of Your Online Business Niche
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Business aims to bring profits, and to achieve that you should find a niche that has a high demand.
To find that out, consider this:
Focus on Customer Interests
No matter how good your products look to you, if they are not helpful to your clients, you won`t make any profit.
To create products that serve the customer's interests, you need to research your client's pain points and come up with solutions.
For example, if you are a barber, you can research what clients say about various haircuts on your competitors` blogs and social media platforms.
Based on the results, you will know which hairstyles appeal to clients and how to improve your services.
Do Keyword Research
Whether you create your content on a blog or YouTube, people will find you based on the keywords you use. To appear on relevant searches and attract clients, you should use keywords that align with your audience`s queries.
Therefore, check the keywords people use when searching for products or services related to your niche.
To research keywords, do Google autosuggest/autocomplete. This entails typing your niche keyword and putting a space. Then type any letter and the search engine will provide a variety of suggestions.
For instance, if you`re selling hats, you can type, hat for b and you`ll get various variations.
Here is a screenshot example of what you can get if you type hat for b:
Then take the results and put them in keyword research tools to find their volume.
That will let you know the number of searches the products or services related to your niche get monthly.
If the search volume is high, it means that the niche is marketable, and such a niche usually has high competition.
A niche with low search volume means that people aren`t interested in it. So, even when the competition is low, such a niche can`t be profitable.
The best way is to go for a high-volume niche and then the keywords to target your business.
If they have a high volume, preferably 1000 monthly searches, that`s a good niche to target.
Learn more on how to conduct keyword research here.
Check Your Product or Service Quality
Product quality is what makes or breaks a business. No one wants to buy low-quality products.
When the quality of your products satisfies your clients, you will build trust with them and make them repeat customers. They will spread the word about your business and help you market your business.
To know whether a product or service is of good quality, put yourself in the client's shoes and ask yourself
- Can this product or service solve my problems?
- Is this product or service relevant to my needs?
If the answer to these questions is yes, then it can be helpful to the clients as well.
Checking your competitors` websites for relevant products or services would help, too. Examine their websites and social media and see what their audience says about what they sell.
Good reviews mean that your competitors provide quality products and negative ones mean that clients aren`t satisfied.
Learn from both reviews and see ways of providing much better products.
For instance, if you are in the photography niche and want to sell a camera, you need to ensure that your product has the best qualities, e.g.
- Lightning fast autofocus
- Full frame Image Sensor
- Touch screen LCD
- Wide ISO sensitivity range
Whatever the product or service you offer, ensure the features reflect the benefits one can get after purchasing.
The quality of your services or products will be determined by your blog content. Therefore, be sure to create quality content that helps people fully understand your products or services.
Know How to Price Your Goods
Your pricing should reflect the value of your products. Overpricing might scare and chase clients and underpricing may make people doubt your products or services qualities.
So ensure, according to your niche, to gauge the industry price and charge your products fairly.
For instance, if you are a professional web developer and your price is $5, people will doubt you, even when you provide good services.
This is because the web development market price for a small business site ranges from $15 to $30 per hour. That means if it takes more than ten hours to build the website, you will pay $150—$300. If you offer $5, people will doubt and avoid you.
To know how to price correctly, research how your competitors price and get some ideas.
You can check the following resources for ideas on how to price your goods:
In these resources, you will see what people charge for services and products related to your niche and help you set prices on those ranges.
Test Your Products and Services
Testing your products or services helps get feedback that can enable you to increase their qualities, attract more clients, and boost sales.
To facilitate that, create a platform to showcase your products to clients.
For instance, if you are offering freelance writing services, you can create a small free website or a LinkedIn page and create articles.
Then use that content to seek jobs and gauge the feedback you get from clients. If they love your services, invest more money in it. Create a professional website, and promote yourself more.
If they give you negative feedback, use it to improve your business and deliver more valuable services.
What`s nice about creating websites is that it doesn`t require technical expertise.
You can use platforms like Getresponse or Namecheap and create websites. These platforms allow you to automate your marketing by scheduling content and promoting it on various platforms, which saves time.
The best thing is if you don`t have money to purchase the paid plans, you can choose the free ones and create a website for free. What`s better, with the free plans, you can still access features like free landing pages to help you in marketing your business.
Here are articles to guide you on how to use Getresponce and Namecheap.
Let Your Niche Grow Your Online Business
Finding a niche for your online business is not difficult. All you have to do is go for a specialty that interests you. And that entails using your profession, talents, or hobbies.
Then analyze your niche`s profitability by checking whether the keywords associated with your niche have a high volume and low competition.
Later, create a website to publish content and showcase your products or services.
Then test your products or services to see if they appeal to clients so you can improve them and attract more clients.
If you follow these simple steps, you will easily find your niche and build a business you can rely on for years.
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