How to Humanize AI Content, Maintain Your Brand Voice, and Increase Conversions

To increase brand awareness and attract clients to your online business, create content consistently.

Artificial Intelligence (AI) can help you quickly generate mass content and save time.

However, your content will convert only if it answers your audience`s intent and aligns with their tone of voice.

AI doesn`t know your audience`s intent. It produces content that has no human touch, and therefore, can`t entice people to perform calls to action.

Moreover, when search engines identify AI-generated content, they lower its rank, which reduces traffic and sales.

This content explains how to humanize AI content, align it with your audience`s intent, and increase conversions.

Ask Specific Prompts

What you ask is what you get. If your prompts are generic, the AI tools will give you irrelevant information. To get specific results, ask targeted questions.

An example is if you want to create content about selling cameras for YouTube Vloggers. Be specific about the model and features.

Also, ask for a specific number of words and a tone of voice, whether fun, casual, formal, etc.

Here is what you can write if you want to prompt AI to create a product review about a Nikon camera:

I need you to create a review article about a Nikon camera for YouTubers.

Use casual language and make it 100 words.

Here is what Chat GPT can give you

If you are specific, the AI will create for you content that`s easier to edit and suit your needs than when you input a generic prompt like:

Create a camera review, 100 words

See how you can get

This makes content difficult to edit and align with your audience`s needs.

Align Content with Your Audience`s Intent

Though you can fine-tune your prompts to get specific results, AI tools still don`t know your audience`s needs and can`t produce content aligning with them.

To satisfy your audience`s intent, ensure your content explains how the products can solve their pain points.

In the case of a Nikon camera for YouTubers, you should know why people need the camera. That will help you create content that targets that problem and attracts them to your content.

You can know your audience`s needs by doing keyword research. That will enable you to know the keywords people use when searching.

Based on the keywords, you will know whether they are searching to learn about how to use the products or buy them.

When looking to learn, people use informative keywords like how to use a Nikon camera, the best types of Nikon cameras, what are Nikon cameras, etc.

However, when they want to buy, people use keywords like Affordable Nikon cameras, Nikon cameras for sale, cheap Nikon cameras in Texas, etc.

AI tools can`t do keyword research intent and know what your audience needs.

Therefore, ensure your content aligns with people's search intent and you`ll increase the potential to make sales.

Here is how to identify your audience`s intent and create targeted content that drives conversions.

Target Your Audience`s Persona

The audience`s persona refers to people`s characters. It`s easy to resonate with your audience if your content represents them.

To do that, use your audience`s language. If you target highly educated people, ensure to use formal language and casual language for laypersons.

Moreover, it being formal or informal, each language has a unique jargon for particular audience circles. Your content will be much easier to understand if you use the right lingo for the correct audience.

Besides, ensure to use the right tone of voice. This entails how you raise or lower your voice to communicate your feelings.

The tone of voice represents one`s mood or character. You can represent a tone of voice in writing through your sentence structure, punctuation, word choice, and your content context.

Your tone can be funny, serious, friendly, luxurious, etc.

For example, here is how you can create your content for a luxurious sports car audience:

Cruise your way in a luxurious style with Porsche Boxter. It doesn`t easily break down and consumes less fuel hence giving you value for your money.

Enjoy your ride in a car that reveals that life has treated you well.

This language makes people interested in such cars picture themselves driving and enjoying the experience. It arouses their curiosity to know more about the cars, convincing them to buy.

AI tools cannot use the correct language for your audience better than you. You are the one who interacts with them and you know how to talk to them. You will, therefore, increase conversions if you tweak the language to suit your audience.

Use Stories and Personal Experiences

Image by Jopwell: Pexels

Stories and experiences provide an emotional connection between businesses and audiences.

When someone tells a story showing how a product or service helped them, it inspires clients to make purchases.

To create relatable stories, examine your audience`s pain points and create relevant stories.

An example is when you are creating content about how to get conversions to affiliate links. Your audience`s pain points would be that people need conversions to their affiliate products.

In that case, you can create a story showing how you also struggled with the same problem, but after applying the methods your content covers, you made conversions.

Here is how it can be:

I was almost giving up.

It was month six down the line and whatever I did to get conversions to my affiliate links was in vain. I had marketed, on social media, emails, and forums but nothing bore fruits. Only if I knew the problem was not the audience: it was my copy.

That will make people want to know more about how to create copy that resonates with clients and converts.

An AI can`t tell a relatable story because it has no feelings.

If you create a story that relates to the audience`s situation, they feel that you understand their feelings. And since you have also had the same problem and succeeded, it shows you are experienced.

This enables you to create content that engenders experience, expertise, authority, and trust (E.E.A.T.). That makes you a reliable resource and increases the potential to make sales.

Optimize AI Content for SEO

AI tools scrape content on the internet using the keywords you prompt them. However, they can`t optimize your content to suit your audience`s intent.

For instance, people may refer gazebo as a summerhouse. To suit their search queries and appear in their search results, you should tweak your keywords.

AI doesn`t know what keywords your audience uses. If you rely on it, your content will appear on irrelevant searches that can`t convert.

Moreover, AI tools won`t optimize your meta tags for SEO. You should create descriptive meta tags for your content so it ranks. That involves incorporating your content`s focus keywords in the title tag, meta description, and image ALT description.

For your keywords to be effective, don`t stuff them. Ensure they flow naturally with the context of the content. That enables search engines to understand your content and rank it on relevant search queries.

If you stuff keywords, you will bore readers and make them avoid your content, and search engines lower your content rank, which reduces traffic.

Here are keyword research practices to help you create content that ranks and drives quality traffic.

Moreover, ensure your content is readable. That`s because AI creates huge walls of text that are illegible.

To make your content readable, break it into small sections. That entails using headlines to guide people through your content sections.

Every headline should provide value to the readers and be related to your content title.

Additionally, use short, active sentences and small paragraphs to make it easy for people to read your content. Long sentences and paragraphs are easy to make grammar mistakes and difficult to read.

Also, include lists, bold, and italics to make your content navigable.

Here are simple blog content writing guidelines to help you create content that drives conversions.

Add Images

Imagine creating car review content without adding images of the car. How would you convince people that your car is the best?

AI tools don`t add relevant images to content, which makes it unattractive.

Apart from making content attractive, relevant images make it easy for people to understand and relate to your content.

What`s better, images also can enable your content to appear on relevant image searches.

To optimize your content for image searches, add your content keywords in the image ALT descriptions.

To get images, you can use platforms such as Pexels. You will find many paid and unpaid photos.

However, when you get images from such sources, be sure to check their copyrights, and if required attribute them to avoid being sued for copyright infringement.

Fact-Check and Proofread Your AI-Generated Content

Image by MART PRODUCTION: Pexels

AI tools depend on information that`s already on the web, which sometimes gets outdated or written by inexperienced people hence misleading.

To make AI content factual, you need to verify it from reputable sources and make changes when necessary.

For instance, content marketing practices change from time to time according to algorithm changes and how people perceive information. To succeed in content marketing, you need to answer your audience`s intent and use targeted keywords. You can verify such information from sources like Ahrefs, Hubspot, Buzzsumo, etc.

If you publish AI content without fact-checking, you will mislead your audience and lose their trust, which reduces traffic.

Besides, AI tools produce wordy and jargonized language. So, check your content for long phrases that you can replace with one action word so people can easily understand. Such phrases can be, “In the event of”, which you can replace with words like during or when.

Also, AI content leans much on definitive information. That doesn`t intrigue people to read.

To entice people to read your content, you need to hook them. That`s by adding anecdotes, fun statements, shocking facts, etc.

Here is more on how to hook your audience and intrigue them to perform your calls to action.

Make AI Tools Your Research Assistants

When researching, it can be time-consuming to get your deserved results if the website with the right information doesn`t rank.

The AI tools can scrape information from any website and avail it to you in seconds, which saves time.

Besides, when you are faced with writer's block, AI can help inspire you. You can prompt it to give you ideas.

For instance, if you are writing a PPC guide, you can prompt the AI tool to give you more data. Then choose the relevant points and elaborate on them.

Here are more techniques for beating writer`s block and speeding up your writing process.

Humanize Your AI-Generated Content and Satisfy Your Audience`s Intent

AI tools can help you save time and create a lot of content in a short time.

However, to make it harmonize with your brand and drive conversions, you need to ensure that it has a human touch.

That`s when you align your content with your audience`s intent and audience`s persona.

Moreover, add images, use relatable stories, and optimize your content for SEO. That will enable your content to rank, resonate with your clients, and entice them to perform your calls to action.

Share this content and help people learn how to use AI content to create content that satisfies your audience and drives conversions.