Your blog post can be helpful to your readers, but if the conclusions aren`t persuasive, you will lose conversions.
You should use your blog post conclusions to iterate your content and encourage people to perform your calls to action.
That`s by reminding people of what they have read and showing them what to do next.
If you are not skilled, this can be challenging. You can end up adding new information, creating too-long, irrelevant conclusions with pushy calls to action, which bores readers and reduces conversions.
To create blog conclusions that get readers to take action,
Summarize Your Blog Posts
After reading your content, readers might forget most of what you covered. Conclusions help summarize your content to emphasize it so people understand.
However, summarize only the important points: not every section.
For example, if your blog post is about how to start blogging, your conclusion can include
- Choosing a niche
- Identifying a target audience
- Doing market research
- Developing a website
- Creating content
This will remind people of what your content explains and encourage them to act.
Besides, people first scan content and read the conclusion before the entire content. Summarizing it enables you to answer people`s problems, entice them to read it, and increase traffic.
Include a Call to Action
Every blog post has a purpose, which can be
- Increasing sales
- Boosting brand awareness
- Increasing leads
- Boosting traffic
To achieve these goals, you need to urge your readers to act, and a call to action can encourage your audience to take action.
If you don`t include a call to action in your conclusion, you risk losing your audience to other businesses for the services or products your post covers, which you may be offering.
For your call to action to be effective, it must be relevant to your content and ensure it`s not pushy.
A pushy call to action makes readers feel forced to act, which can keep them from taking action.
For instance, if you sell an affiliate marketing course, and create a product review about it to increase sales. Then the call to action is “Buy this affiliate marketing course now,” people will feel pushed because it doesn`t explain why they should buy.
To make it much more convincing, show people what they can benefit from it. That can be “Get this course and learn how to earn $1000 monthly, within three months.”
That entices people more because the content is relevant to the audience and shows how they will benefit by buying the course. This builds trust and increases the chances of making sales.
Here is more in-depth content about how to create converting calls to action.
Besides, ensure every call to action aligns with the goals you want to achieve.
If you want to increase sales, ask people to buy and if you need to grow your email list, encourage them to subscribe to your email list.
If your goals are spreading brand awareness or increasing traffic, ask people to comment and share your content.
Whatever goal you want to achieve, ensure it helps readers solve their needs. That is why they will read to the conclusion and perform the calls to action.
Here is how you can make your content helpful and entice readers to act.
Inspire Your Readers
One of the reasons for people to read content is to get knowledge. And they will benefit from their time if they implement what they learn.
For your content to be influential, motivate the readers to take action.
If, for example, your blog post is about how to start freelance writing, in the conclusion, encourage people to start the business.
Suggest how they should start and what first goals they need to aim for.
An example of an inspiring conclusion can be:
“Freelance writing is the best business to help you earn money online. It doesn`t require a college degree to start. All you need is to have basic grammar and study SEO practices.
Then start a blog, publish sample articles, and send pitches consistently, and you will get clients.
Start freelance writing today and you will not regret it.”
You can even give them a free downloadable e-book or a link to another relevant helpful resource to help them start the business.
That will avail resources to them and inspire them to take action, which increases your authority and reliability.
Ask Questions in Your Conclusions
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Want to increase engagement to your blog post conclusions? Ask questions.
Questions make the readers feel involved in your content. They encourage them to think and contribute to a conversation.
For example, if your blog post is about the best heavy commercial cars, you can ask questions like, “What`s your favorite heavy commercial car?” or, “What car do you recommend for carrying heavy goods?”
That will entice people to comment on your blog and increase your engagement rate which helps increase rank and traffic.
That also intrigues readers to give much more attention to your blog and perform your calls to action.
This content teaches questions asking techniques that can trigger a conversation.
Provide a Link to a Relevant Blog Post
Interlinking makes websites navigable and increases the chances of driving readers to relevant web pages and increasing traffic.
Adding a link to your blog conclusions directs people to relevant content to learn more.
This makes readers stay on your website for a long time, which signals search engines that people are interested in your content.
That enables search engines to index and rank your content on relevant searches.
When your website ranks, you drive more traffic and conversions.
Here is content about how to conduct internal linking and increase your website traffic.
Tell the Audience What to Expect in the Future
If you tell people what to expect, you increase their curiosity and get them to revisit your website.
Therefore, tell your readers the next content they should expect, or what your publishing frequency is so they can stay alert.
An example can be, “Stay alert for the next week`s content about keyword density. It will help you understand the keyword quantity to use in a particular word count to rank and drive more traffic.”
That also encourages people to subscribe to your blog push notification so they can be alerted whenever you have new content.
However, to succeed in asking your readers to revisit your website, ensure your content answers their intent.
The next content you promise should also be relevant to the current one. If you promise content about keyword density ensure you already have content about what and how helpful keywords are. That will intrigue them to come back to learn more.
Write Concise Conclusions
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Though there is no standard word count for conclusions, ensure you don`t make it too long and bore your readers.
Your content body is where to put your most information. Do not rewrite it in the conclusion. You will sound too repetitive and your readers will not perform your calls to action.
Moreover, don`t bring up new points that may need elaboration or include irrelevant content that can confuse readers.
Summarize your important points and encourage the audience to act; 70 to 150 words can be enough. You can write more than that but don`t exceed 25% of your content word count.
For example, if your content is about keyword research, your conclusion can be,
“If you want to align with your readers` queries and drive traffic to your website, conduct keyword research.
That involves brainstorming keywords relevant to your business, doing Google autosuggest, and using keyword research tools.
Then use high volume and low difficulty keywords and you will increase your site rank and drive traffic.
Subscribe to my email list and learn more about how to drive traffic to your blog and increase conversions.”
This aligns with the topic keyword research, it`s short and doesn't include new points, which can easily intrigue people to perform your calls to action.
Include Keywords to Your Blog Conclusions
Search engines understand and rank content on relevant search results according to the keywords used.
To increase your conclusion rank, include the content focus keyword.
If your content is about how to do freelance writing, include the keyword freelance writing.
This also enables the readers to resonate with your content.
If you write content about freelance writing and use only the keyword “writing” in the conclusion, people will be confused about whether you have changed the topic.
That can piss them off and make them avoid your content.
Here are keyword research practices to help you incorporate relevant keywords in your content.
Write Intriguing Conclusions and Increase Conversions
Blog conclusions can help you drive conversions if you create them well. They enable you to encourage readers to fulfill your content`s purpose.
To get the best results, create concise blog post conclusions that summarize your content`s key points.
Then include a call to action that shows your readers the value they can get from the action.
Additionally, interlink your conclusions with relevant, helpful resources to enable people to learn more.
Then, tell your audience what to expect in the future to encourage them to subscribe to your blog or keep visiting it for more and you will increase traffic and conversions.
Never forget to share this content and help others learn how to create blog conclusions and increase traffic and conversions.
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