Knowing your target audience determines your business success.
It enables you to learn people's needs and offer products or services with a high chance of driving conversions. But the challenge is knowing who your target audience is and where to find them.
Should you market to everybody on any platform or focus on specific people on particular platforms?
This content answers all these questions. It explains what a target audience means and how to find one for your business and create converting marketing campaigns.
What Target Audience Means
Target audience refers to a specific group of customers a business aims for. You can know your target audience based on their demographics and psychographics.
Psychographics are the psychological behaviors that affect the audience`s buying decisions.
An example is a young girl buying high-heeled shoes to look sexy. Their motive for purchasing is wanting to look sexy, which is the psychographic.
Demographics imply statistical data related to a population and various groups within it. This data includes:
- Location
- Age
- Gender
- Occupation
- Marital Status
- Income
This data helps examine your customers` purchase behaviors because each group has different preferences.
For example, if you sell clothes, you wouldn`t use the same message to market to men as you would to women.
Men's and women's clothes preferences differ. Men have different dressing styles from women.
Narrowing your target audience makes it easy to create relevant and helpful products or services, build brand authority, and increase conversions.
Differentiate Target Audience and Target Market
Though they seem similar, these are different terms. Not knowing their difference can make you get irrelevant results in your marketing campaigns.
Target market refers to the consumers a company aims to market its products.
A good example is selling cars. Your target market would be people whose businesses involve using cars.
However, cars have many purposes, and focusing on such a wide niche will hinder you from reaching people with a high purchasing potential.
To drive conversions, you must niche down. This helps appeal to specific people and easily convince them to act. These people refer to the target audience.
Target audience refers to a specific group of people in a particular market.
So, in the car market example, you can specify a particular audience, which can be, for instance, a rally car audience in Kenya.
This enables you to target specific car qualities that can withstand the Kenyan climate and roads so your cars can appeal to such an audience.
So, to achieve your market results in this niche, you should know what types of cars the rally-car-audience needs.
How to Examine Your Target Audience
You will easily create targeted content if you know your target audience, but how do you identify it? It`s not complicated if you follow these elements:
Interests
People purchase goods they are interested in. For your goods to sell, they should satisfy the audience`s interests.
To know people`s interests, join relevant social media platforms and see the products they talk about.
For example, if you are in the skating niche, join skating social media platforms. Such an audience would be interested in products like rollerblades.
Knowing your customers` interests helps you provide relevant services and products and increases the chances of driving conversions.
Purchase Intention
People research products before buying. Based on their research, you can know their pain points and offer goods with a high potential to sell.
You can know what people search for by doing keyword research.
To do keyword research, put yourself in your audience`s position. Then think about what you would type when searching for products or services related to yours
Then list several keywords. If your niche is digital marketing, you can list keywords like
- How to use keyword research tools
- How to build a SaaS product
- How to create freelance writing courses
Then put these keywords in keyword research tools to get more results, such as the keywords' monthly search volume and difficulty, and other keyword suggestions.
You can also put them in Google search and move to the people also search section and you will see many other recent searches. Take insights and create content targeting such keywords to attract relevant clients.
Here is content that explains more about conducting keyword research and creating ranking content.
How Does Your Target Audience Find You?
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One of the challenging phases in business is letting your clients know about your business.
It takes research to know your target audience, their pain points, and where they hang out.
See the process you should take:
Conduct Market Research
This involves collecting data about your clients` interests.
To do this, examine your competitors to see their products, pricing, and the content they create.
This helps to know the standard of products or services and the content to create and align with your audience`s intent and increase conversions.
Also, the clients` feedback can give you insights into creating better products and services. This enables you to identify your clients` likes and dislikes to improve your business and increase clients.
You can conduct market research through surveys, competitor research, interviews, etc.
You can also use Google Analytics to check what audience visits your website. It helps see your website`s insights which are segmented into age, gender, and location.
This helps to know the people who mostly interact with your business and offer products or services suiting them.
Research Your Competitors
This refers to identifying relevant businesses and analyzing how they market their products. You can do this by visiting their websites and viewing their content.
See if they create content that satisfies clients. You can understand this based on the clients' engagement. If they leave positive reviews, it means that the content is satisfactory and vice–versa.
Also, visit the competitors` social media pages and see who their clients are (whether young or old, rich or poor), their interests are how they interact with them.
To know their clients` interests, check the topics with the most engagements.
You can also sign up for your competitors` email lists to learn how they create email campaigns.
To easily research your competitors, use tools like Semrush. You`ll know your competitors` traffic amounts, sources, and their ad performance.
After collecting this information, identify their weaknesses, create better products or services, and implement what works for them in your business.
See more about how to do competitor research in this content.
Create a Buyer Persona
In marketing, persona refers to marketers` character representing their ideal clients based on their demographics, motivations, and behavior patterns.
A buyer persona will help you determine where to focus your marketing efforts and attract the most valuable clients to your business.
Buyer persona includes how clients communicate and act towards a particular product or service.
For instance, if you sell children's clothes, you will appeal to your audience persona if you put yourself in the position of kids and use simple, fun, and playful language.
See how to create a buyer persona and create content that appeals to your audience here.
How to Get the Most Engagement from Your Marketing Efforts
Learning your target audience is the first step in your marketing journey, but getting profits requires convincing them to act.
That requires creating content that aligns with their persona and solves their needs. To do that:
Create Valuable Content
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People will follow your content only if they benefit from it.
To increase traffic to your content, use simple, clear language to create content that answers your readers` queries.
That requires checking your prospects` problems and creating content that solves them.
For instance, if you sell e-commerce freelance writing services, your audience`s problems can be an inability to attract clients and persuade them to purchase.
In that case, create content that teaches how to create copy that drives conversions to e-commerce businesses.
Businesses looking to increase sales will take you as a source of authority and reach out if they need a copywriter.
Here is content about creating valuable content that drives conversions to your business.
Be Consistent
Marketing your business consistently builds trust and authority and increases the chances of driving traffic.
An increase in traffic, signals search engines that you create valuable content, which helps raise your site rank and avail it to potential clients.
To be consistent, create a content schedule.
For example, if you market your business on TikTok, you should post at least one video daily. To make work easier, create mass content once and schedule it so it`s posted automatically. That saves time and enables you to post content even when offline.
What`s nice, social media platforms have free inbuilt scheduling tools to enable you to conduct your business seamlessly even when you are running low on budget.
However, if you have money and market your business on multiple social media platforms, use third-party tools like Buffer or Getresponse. They help create and schedule content for multiple social media platforms from one place and save time navigating between tools.
See how GetResponce helps businesses grow.
Engage with Your Clients
Engaging with your audience builds trust and makes it easy to convince them to purchase.
When one asks a question, answer them. If they have problems with your services or products, address them and take their complaints as points to improve your business.
To motivate people to interact with you, ask questions. Ask them how they feel about your products or what they wish you should improve in your products or services.
That helps get insights to create a better business and increase conversions.
Collect Feedback
Feedback is the best way to gauge your services or products` quality. Therefore, ask your clients to give you feedback on the results they get from your products and services.
To do this, ask people to comment on your blogs.
You can also use your social media platforms to ask your audience about the effectiveness of your products.
Conducting surveys is also a nice way to collect feedback.
Based on the positive and negative feedback, you will know your strengths and weaknesses and figure out how to improve your business.
Market on Many Platforms
Being where clients are increases the chances of driving conversions. That`s why you need to spread your marketing efforts.
Creating a website is one of the ways to avail yourself to clients. A website helps you easily appear on the search results and displays you as a serious business person.
Besides, unlike social media platforms, you are not under anybody else`s guidelines. So, you can`t be banned for going against the rules.
See how to build a website that makes money.
You can also use email marketing, which involves sending emails to convince people to purchase.
To effectively do email marketing, create a professional email address. Then create landing pages with incentives to entice people to opt into your email list.
Then offer helpful content and incorporate calls to action persuading people to act.
You can also send cold emails, telling people how your business can help them. If one is convinced, they can make a purchase.
Here is more about how to effectively conduct email marketing and increase conversions.
Social media is also one of the best ways to find clients.
However, don`t be on any marketing platform. Choose relevant platforms where you have a high potential to find your ideal clients.
For instance, if you sell B2B e-commerce freelance writing services, the best places to find clients are LinkedIn, Quora, or Facebook. If you sell singing services, you can market yourself on TikTok, Instagram, and Snapchat.
Utilize Marketing Trends
Popular topics develop daily. Creating marketing content around these topics increases engagement and brand awareness.
However, create content relevant to your niche. Jumping on irrelevant trending topics brings engagement that doesn`t convert.
You can identify trends by doing social listening.
Use tools like Buffer to examine the topics that people talk more about in your niche.
Besides, you can join relevant social media groups and pages and see the most talked about topics.
Here is more on how to identify market trends.
Learn How to Reach Your Audience and Increase Conversions to Your Business
You risk losing conversions if you base your marketing on guesswork. It`s easy to convert if you focus on someone interested in your business.
Knowing your target audience helps create content that resonates with them and easily converts.
To know your target audience, do competitor research, surveys, and interviews, and examine the audience that mostly engages with your content.
Then create helpful content that convinces them to perform your calls to action and you will drive conversion.
Share this content to help others identify their audience and increase income for their businesses.
Contact me for copywriting, social media management, email marketing, and poetry services.
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