Everyone can write emails, but not every email converts.
To increase open rates and sales, your emails should pique people`s interests, and convince them to act. And that requires expertise.
Without the right skills, let alone losing subscribers, it will be impossible to build an email list. That means your sales will go down as well.
That`s why email marketers need to learn how to create intriguing emails, and that`s what is this article`s focus.
Creating a Website
A website helps you spread brand awareness online.
It is where you can show your products and services and build credibility.
It also helps people to know how and when to contact you.
Furthermore, through your website, you can embed Google Maps so people know your business location.
What`s nice, you can create a professional website even without web development skills.
The web development programs provide easy guidelines on how to create websites.
You only have to register for your preferred software and choose a plan, either free or paid. Then complete the given steps, and your site will be created.
Some of the best web development tools include
However, even when you have a free plan, it`s recommended that you use a custom domain. This builds trust and makes you look professional.
A free domain includes the website builder`s name, which is not easy to remember and doesn`t build your authority in the business.
A free domain looks like this: kibakingonyo.blogspot.com instead of kibakingonyo.com.
Namecheap can help you create a custom domain for as low as $15 per year.
Check out this Namecheap review and learn how this tool can help you.
Understanding Your Audience Intent
You cannot create valuable and targeted content unless you know what your audience wants.
If your content aligns with the audience`s needs, it`s easy to convince them to make purchases. This is possible by targeting a specific niche.
That implies choosing a specialty and creating content that solves problems relevant to it.
For your content to address the audience`s intent, you need to target the keywords people use when searching for content online.
That involves putting yourself in the audience`s position and brainstorming the keywords they may use. For example, if you are in the online casino niche, your keywords can be
- Crypto Currency casinos
- No wagering casinos
- No deposit bonuses casinos
After brainstorming, put the keywords in keyword research tools to find more suggestions and know their volume and competition. This will help you pick much more effective keywords.
Some of the best keyword research tools include
Moreover, you have to target the content to a specific audience persona.
Audience persona refers to people`s characters, which entail demographic elements such as
- Age
- Gender
- Education
- Marital status
- Religion
Delivering persona-focused content helps attract the right audience to your business and increases the chances of making conversions.
To find your audience persona, paste your keywords in audience persona tools and search. They will reveal the exact persona to target in your content.
The perfect audience persona tools to use include
Writing Compelling Content on Your Website
Content helps build your email list and attract people to buy your products and services.
But ensure your content intrigues people to act.
That entails creating titles that grab people`s attention and move them to click and read your content.
A title can be effective if it briefly explains what the content is about and how the audience can benefit. For instance, if the keyword is content writing, the title can be
Content Writing Skills to Bring 10000 Daily Visitors
Such a title enables the reader to know what value the content will bring to their business.
After creating a working title, craft content that thoroughly answers the readers` queries.
Content satisfies the audience if it answers the questions: why, where, who, what, when, where, and how they can solve their problems.
For example, content targeting the title, "Content Writing Skills to Bring 10000 Daily Visitors," should answer
- What the content writing skills are
- How they can help the audience
- Who can use them
- Where the skills can be applied
- When they can be used
- Why they should be used
That will require you to break down your content into subheadings relevant to the title. Then create short paragraphs and sentences to make the content scannable.
Moreover, organize items using numbered and unnumbered lists.
Also, use bold and italics to emphasize the words you want your readers to give more attention to.
Besides, add photos to make your content more appealing.
Then ensure to add ALT descriptions to the photos to enable the content to appear on image searches and direct people to your site.
What`s more, add internal and external links to enable search engines to index various pages through the content and raise the website's rank.
Internal linking also helps readers to easily navigate to other content on your site. Meanwhile, eternal links enable them to confirm your facts or opinions on your sources.
Lastly, end your content with an intriguing call to action to encourage readers to perform your preferred action
For instance, if you want them to share your content, you should tell them exactly that at the end. That`s how you can achieve your aim of creating the content.
Segmenting Email Lists
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| Image by Campaign_Creators: Pixabay |
People sign up on email lists for different purposes. As a marketer, you need to know their sign-up reasons. To determine that, group them according to the campaign through which a subscriber signs up.
An example is when you do social media marketing. You can run campaigns per the social media platforms. If somebody subscribes through an Instagram campaign, you should group them according to that.
That`s what email segmentation means.
It enables one to create targeted emails and deliver personalized services, which increases email conversion rates.
You can segment emails by using email-building tools.
To use these tools, you have to log in and select the segmentation section. Then follow the given steps to complete the process.
Here are some of the effective tools:
- Getresponse: Here`s more about how GetResponse can help grow your business.
- Namecheap: Here is how Namecheap can help you run a successful online business.
- AWeber: Here is content about how AWeber can help you market your business online.
Creating Attention-Grabbing Emails
Email marketing success is determined by creating emails that offer benefits to the readers.
That implies creating personalized emails based on one's interests.
To achieve that, create compelling emails targeted to specific segments.
You can create intriguing emails by using short subject lines that offer value to the readers.
An example is when creating a Phantom phone promotional email dedicated to social media video content creators. In that case, the subject line can be
Pro Videos, More Viewership: Get the New Phantom X
This will intrigue people since the value is visible: taking pro videos and increasing views.
It would not be attractive to create a boring subject line like
Get a New Phantom X
It doesn`t show any value, therefore it won`t trigger any open rates.
This content explains how to write effective email subject lines.
Furthermore, break your email into short paragraphs (1–3 sentences) so it can be easy to scan. Long walls of text are tiresome to read. They can quickly bore readers and make them ignore your emails.
Be thorough and base your email on explaining your product or service benefits to the clients. However, create short sentences to enable people to read fast and understand.
Long sentences are difficult to read and they are easy to make grammar mistakes.
Then finish with a strong call to action to encourage the audience to purchase your services or products and subscribe to your email list.
To make a call to action effective, be precise and remind people of the value they can get for taking your preferred action.
Creating Triggered Email Marketing Campaigns
Just like calls to action, triggered emails encourage people to complete an action.
These are emails that are sent after a subscriber or prospect performs an action, which may include
- Welcome message after a subscription
- Elapsed date after a subscription
- Cart-abandonment reminder
- Thank you message after a purchase
A thank you message after purchase makes a customer feel valued, which can lead to them being repeat clients.
On the other hand, cart abandonment emails can remind one to complete their purchases after having attempted to buy and failed to finish the process.
Meanwhile, after subscribing to a service, one may forget when they need to renew. Sending them elapsed subscription emails reminds them.
You can also set triggered emails to remind and encourage your subscribers to attend your marketing events. This helps strengthen your relationship with them and increase trust.
You can create these emails by logging in to your email creation software clicking on the triggered section and setting your emails.
Doing Data Analysis
To know your business's success or failure, you need to track your progress. In email marketing, you can know that by tracking email
- Open rates
- Click-through rates
- Conversion rates
- Unsubscribe rates
The main purpose of emails is to get open rates and have readers click on the product or service links and ultimately convert.
However, if the open rates are low, it means click-through and conversion rates will reduce as well. What follows is an increase in unsubscribe rates.
If you are getting low open rates, it means your subject line doesn`t intrigue people to open your emails.
This content covers the reasons for the lack of conversions to emails and how to avoid it.
To hinder that, do A/B testing, which involves creating emails with different subject lines and sending them sequentially.
Then prioritize the better performing one and use the formula you used in the better-performing campaign.
For instance, if the subject lines are
Email Marketing Hacks to Increase Your Income
And
Make $3000 Monthly Doing Email Marketing
Probably, the second one will get more open rates because it provides more specific results—it shows figures.
Whenever you create emails create such kind of concise email subject lines and your open rates will increase.
If the open rates increase but click-through and conversions are low, it may be because of your calls to action.
Like the subject line, do a split test and see what method works with your audience.
However, the secret to creating a strong call to action is being specific and brief about what you want people to do and showing the benefits they can get for performing your call-to-action.
Here is a call to action example:
Get a 50% discount on a transcription course and learn how to make $300 daily.
This clearly shows the results to expect for buying the course, which allows the audience to decide if it suits them.
That`s how you can increase your open, click-through, and conversion rates and reduce unsubscribe rates.
Using Proper Grammar Skills
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| Image by Kollakolla: Pixabay |
No matter how valuable your content may be, if you have bad grammar skills, it won`t be understandable.
To deliver clear content, use correct grammar. This doesn`t mean using difficult vocabulary and making the content look like an academic paper.
Correct grammar implies a logical arrangement of words to create an understandable sentence. This requires you to learn how to use all the parts of speech, in case you aren`t skilled in grammar.
Here are the platforms to find courses to improve your grammar:
Moreover, use simple, everyday language so everybody understands.
Besides, grammar-checking tools can help you detect and correct grammar mistakes.
You can use these tools by pasting your content in the tool and it will correct the mistakes for you. Alternatively, you can install their extensions and they`ll highlight the mistakes as you write.
Some of these tools include
Clearing Email List
Email lists are helpful only if the subscribers engage. That entails opening and reading your emails.
However, some subscribers won`t take any action—these are called inactive subscribers.
They are subscribers who are no longer interested in your business. You should get rid of them and remain with the profitable ones.
Focus on the ones who show you interest and put more energy into collecting more emails.
However, before removing them from your email list, send them emails telling them that they will no longer receive emails from you. This may convince them to open and read your emails if they are still interested.
To know inactive subscribers, log in to your email provider and select the users' option. Then click on the inactive subscribers and you will see how long they`ve been inactive.
Later, choose who to delete based on their inactive period. It`s recommended to clear your emails after every three months.
Satisfy Your Audiences and Grow Your Email Marketing Business
If you want to increase sales to your email marketing business, build a professional website and email address.
Then create a compelling blog and email content that answers your readers` problems.
Moreover, do email segmentation and deliver more personalized emails.
Besides, clear inactive emails and promote your business to people with a high potential to convert, and your business will thrive.
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