It`s embarrassing to get no replies to cold emails. It can discourage you from promoting your business through emails altogether.
However, if quitting is the solution that comes to your mind after experiencing that, then STOP. You will deny yourself a chance to land clients. You can still follow up and get customers.
Not every client ignores emails because they aren`t interested in your business.
This article covers why emails can lack responses and how to prevent that from happening.
Emailing at the Wrong Time
The internet enables people to work remotely, and every place has a different time zone. This can make you send the email when the recipient is not in the office.
During that time, many emails can be sent, burying yours in the mix and missing the recipients` attention.
Sending a follow-up email can make you draw the recipient`s attention and get a reply, which may lead to making sales.
Only you have to ensure that, in the second email, you confirm the working hours and send it at the right time.
To know the correct time for different time zones, use time zone converters, some of which include
You only need to open the tool, write your prospect`s working hours, and convert them into your local time.
That will help you send emails that enable recipients to receive them in good time.
Sending Emails to Busy Prospects
Sometimes you can send the message at the right time and still not get a reply. The recipient could be busy, making them not get time to check their mailbox.
That can contribute to emails piling up, hiding yours in the mix, and making the recipients not see it.
Sending a follow-up email can enable your email to be among the first ones to be seen.
Besides, prospects can read the email, but keep postponing replying due to a busy schedule. A follow-up email can remind them to reply and maybe eventually convert.
Emailing the Wrong Person
Not every person is responsible for marketing in a company. Therefore, when pitching your services, the marketing manager, human resource manager, or CEO are the appropriate people to email.
However, sometimes you cannot find a suitable person, making you email anyone accessible, which can result in getting no replies.
In that case, in the follow-up email, remind them of your initial email. Then ask them to connect you with the one responsible for marketing.
That can help you have your email get attention and be replied to and increase the chances of making sales.
Apart from that, you could have sent your email to an invalid or a spam trap email address.
Spam traps are emails created to block spam emails. If most of your emails land in such email addresses, you will be marked as a spammer. That ruins a business's reputation and makes emails ignored.
Thus, before sending the follow-up emails, ensure to confirm that the email address is valid or not a spam trap.
To do email validation, use email validation software like
To use these tools, put the email addresses in the software and click on validate. The tool will show you whether the email is valid or invalid.
If the email address is invalid or a spam trap, ignore it and save time for other tasks.
Sending an Erroneous Initial Email
Emails with grammar errors are untrustworthy. They are perceived to be from unprofessional or ingenuine sources and get marketed as spam.
Therefore, when you don`t get responses, check your emails and correct any mistakes in the follow-up email.
Ensure to correct the emails for any grammar mistakes and the company and recipient's name spellings.
To enhance grammar, you can use grammar checker software to identify mistakes.
To use such tools, you need to create an account and paste the email into the tools` editor. It will show you all the errors and how to correct them.
Alternatively, you can install the tool`s extension in your browser so it can automatically correct as you type.
Some of the best grammar-checking software include
However, you can use these tools more effectively if you already have grammar skills. This is because they are not 100% correct all the time.
Therefore, if you have weak grammar skills, you can take grammar courses online.
What`s better, the platforms offering grammar lessons provide both paid and free courses. That is to say, you can learn even if you have no money.
Here are some of the grammar courses you can enroll
Creating error-free emails makes emails look professional and easily entices recipients to reply and buy your goods or services.
Read this content and learn how to write effective emails that convert.
Being Mistaken as a Spammer
With the high rise of scamming, it`s difficult for people to trust emails from strangers.
One may suspect your email to be a phishing scam and ignore it. This is because scam emails have no follow-ups. After all, the senders think the recipient has discovered their intent when not replied.
That`s why sending a follow-up email sets you as legit and boosts your chances of being replied to and getting clients.
How Often You Should Send Follow-up Emails
No rule states the maximum number of follow-ups you should send. However, remember sending too many follow-ups will annoy your prospects and make you be marked as a spammer.
Three emails are the recommended follow-up email number you can send.
You can send your first follow-up email after three days of no response. Then if you still don`t get a reply, wait for seven days more before sending another follow-up email.
After another seven days, if you haven`t got a reply, send another follow-up email. If still, nobody replies, don`t send them any other follow-up—pitch to other companies.
Sending more than three follow-ups can give you some results, but the chances are too low, so it`s better to move on.
How to Create Result-Yielding Follow-Up Emails
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Although follow-up emails increase the chances of being replied to, they won`t be effective if they aren`t compelling.
To make your emails effective,
Create an Intriguing Subject Line
Email open rates are determined by how compelling the subject lines are.
If you create generic subject lines, you will reduce your chances of getting replies.
To make subject lines compelling, be precise. More than that, personalize them by mentioning their name and using words that make the prospects curious to open.
Don`t write, “following up on my first email, or waiting for your response” Though it`s brief, it`s not attractive, so it might still make you get no response.
Instead of that, write it like this
Hello Martin Khoper, Affordable SEO Article Writing Services
This enables the prospects to easily understand the email`s objective and that it`s meant for them.
If you are stuck on how to create an enticing subject line, you can use software to create one for you.
What you need to do is to paste your keyword in the tool and it will generate various subject line suggestions. Then you can choose the best and edit it to suit your needs.
Some of the most efficient subject line generators are
Craft a Short Email
Cold pitching emails are mostly sent to busy managers. Therefore, say much with a few words to make the prospects quickly understand your emails.
Long emails will take a long time for them to understand, which can make them ignore your emails.
To make your emails succinct, create short, active sentences. Then make your paragraphs one or three sentences long.
Furthermore, use bold or italics on the most important words in your email. For instance, you can bold your skills in the email, like in the sentence:
I provide SEO article writing services to increase your traffic and drive sales.
The bolded phrase emphasizes it and makes it stand out in the sentence, drawing the reader`s attention so they can`t skip it.
Conversely, use italics for less-emphasized words and quotes, titles, conversations, etc.
Besides, include links to your website portfolio so they can see your samples.
Include a Call to Action
At the end of your email, put a call to action to encourage prospects to reply to your email.
Your call to action should be brief and straight to the point. Here is an example:
- Let me know if I can be of help
- Let me know if you need SEO article-writing services
- Reply so I can help you boost your business growth
These calls to action encourage the recipients to do the call to action because they are specific on the value one can get for replying.
Calls to action that don`t tell the recipient what benefit they should expect for replying don`t yield positive results.
Here are examples of generic and disinteresting calls to action:
- Reply back, please
- Contact me
- Hear from you soon
Follow-Up Email Example
Just as you wrote your first cold pitching email, you should be convincing and personalized in the follow-up as well. Don`t write, “to whom it may concern, or dear sir”.
Consider what you wrote in the opening email, and follow that thread. That will make it easy for the prospect to relate your follow-up to the first email.
That`s what will enhance a logical connection between all your emails.
You can even add a testimony, too, to prove the effectiveness of your services or products.
For example:
Subject line: Kadii, I am Still Open for SEO Article Writing Work
Hello {Prospect`s First Name}
If Tuesday's email didn`t work for you, what about Monday? However, let me know which day is better for you, so we can talk about how we can work together.
In the meantime, I would like to let you know about Milano Car Company. They hired me to create SEO-optimized articles and here is their testimony:
“Hello Kibaki, I want to thank you for the SEO content writing services, it has helped me reach more clients than I could imagine. I improved from getting less than 1000 visitors to more than 10000 organic visitors per day, which is incredible. God Bless You Abundantly.”—Mwanyiro
Give it a try and see the results.
Waiting to hear from you soon
Thank you in advance.
Kind regards,
(Your name)
Conclusion
Though it`s discouraging, a lack of replies to emails doesn`t define email marketing failure. Sending follow-up emails can entice people to reply.
Before despairing, send three follow-up emails to remind the prospects about the benefits they can get from your services.
However, to increase the chances of getting replies, consider the recipient`s office hours and send the emails to the right people.
Moreover, create catchy subject lines and write short, readable emails and you will increase your email`s performance.
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