To succeed in online marketing, you must produce content consistently. And that can be a challenge, especially if you don`t work in a team.
Freelance writers can help you create content and save time for other marketing tasks.
However, not every freelancer delivers quality content.
You should hire freelance writers who can create content that aligns with readers` intent and shows how they can benefit from your business.
That`s how you can draw traffic and drive conversions.
But how can you find such freelance writers? That`s what this content covers.
Find Freelance Writers Through Web Research
Freelance writers showcase their work to entice clients through their portfolio websites.
Skilled freelancers specify their niches and deliver SEO-optimized content that answers readers` intent. This entails
- Creating scannable, in-depth content
- Using keywords appropriately
- Using inbound and outbound links
- Adding optimized and attributed images
To find a freelance writer relevant to your niche, type your keyword and add freelance writer, content writer, or copywriter as a suffix and search.
For example, if you are an SEO specialist, you can type
- SEO freelance writer
- SEO content writer
- SEO copywriter
You will get numerous results to choose from.
After finding the freelance writer`s website and being confident that they can meet your standards, look at their charges and see if you can afford them.
Sometimes the price is not indicated on their websites. You can contact them and learn more about their terms of work.
Some freelance writers hire others to create content for their portfolios. Therefore, before hiring them, ensure to give them a paid test, which can be payable if it passes your quality. This is to confirm if they are genuine and skilled.
Use the Social Media
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| Photo by Tracy Le Blanc: Pexels |
Many people use social media, and businesses perform well where people are. That`s why more businesses put their effort into social media marketing, and freelancing is no different.
There is no specific social media platform to find clients. You can find freelancers on any social media platform.
Freelance writers create profiles on different social media platforms to find jobs.
To find freelancers on social media, search for freelancers` profiles related to your niche. Then check their samples if they align with your qualifications.
Then contact and ask them to they handle your tasks.
Optionally, you can post jobs on relevant groups and people will apply. Then go through the applications and samples, and choose the qualified one.
Some of the best social media platforms to find freelance writing clients are:
Send Newsletters with New Freelance Writing Job Listings
As you can depend on your email list to market your services and products, you can do so also if have a job opening.
Some of them could be skilled in the jobs for which you may need employees. Advertise those jobs to them, through your newsletters, and encourage them to apply.
Then examine the applications based on their samples and hire the qualified.
Find Referrals from Fellow Business People
Don`t view your business competitors as enemies. They are people to learn from, especially those whose businesses are thriving more than yours.
Their secret to success could be that they hired an expert freelancer to create content that sells.
Building relationships with them can help you have them suggest the best freelance writers when in need. This saves time for research and eliminates doubts about whether a freelancer is skilled and reliable or not.
However, ensure to find referrals from businesses relevant to yours. You can`t succeed in finding referrals from Instagram marketers if you`re a Facebook marketer, even though you are all social media marketers.
To find competitors, research businesses related to yours on the internet. For instance, if you are an Instagram marketer, search for Instagram marketers and you will get many results.
List the websites you find and analyze their performance to identify the best competitor to follow.
You can analyze them by checking their blog and social media content engagements.
Moreover, look at their customer reviews on business listings.
The presence of many positive reviews indicates that a website is authoritative, and that can be beneficial to follow.
Alternatively, use spy tools to find competitors.
What`s better about these tools is you will get the competitors` complete performance results, such as
- Their traffic sources
- Their best-performing keywords
- Their PPC marketing performance
- Their social media engagement
After getting your competitors` results, follow them and interact with them on social media and on their websites. If you interact often, they will ultimately recognize you.
Then contact them and ask for freelance referrals when in need.
Some of the best spy tools include
Utilize Freelance Websites
They are one of the most effective methods of finding freelance writers. That`s because these websites are only meant for finding freelancers.
There are various freelance website categories, each of which works under different conditions. Here is how they are categorized:
Freelance Bidding Sites
The best way to examine freelancers is to know their skill level and relevance to your niche.
Freelance bidding sites enable clients to post jobs and analyze freelancers` skills based on their applications.
To affirm if freelancers are relevant to your niche on these sites, check their profile and their portfolio. It helps find more detailed data about their skills.
Besides, check the freelancers` ratings. If they have good ratings from other clients, preferably, 60%–100%, it shows that they are reliable. You can hire such freelancers and expect quality content.
You can also post jobs so freelancers can apply, and then choose the qualified one.
Here are some of the reliable freelance sites:
What`s nice is that you can even bargain the price with the freelancers, provided you don`t go below the freelance website`s minimum price.
Moreover, you can`t fall for scam freelancers if you find freelance services through freelance writing websites. That is because money is paid through the site and is only payable when the project is done.
Plus, you can disapprove of a job if you think it doesn`t reach your standards.
Content Mills
Reliable freelancers are not easy to find. Content mills can relieve you of the task of searching for freelancers by delivering you the content you want.
These websites vet and hire freelancers on your behalf and sell the content to you.
So, freelancers create profiles and list their skills on the sites. Then they take a test to demonstrate their skill level.
When jobs are posted, they get emailed so they can pick the one that aligns with their skill level. This means jobs are only done by freelancers who are experienced and relevant to your niche.
To acquire freelancing services from content mills, you need to create an employer profile and order content.
Some of the best content mills include:
Job Boards
Unlike other freelancing websites, you are not confined to working with a client on these platforms. You can hire them and work outside the platform, which gives you the freedom to work on your own terms.
Also, there is no minimum price for content writing services. The price is determined by the agreement between the freelancer and the client. So, you can bargain prices and pay for only what you can afford.
What`s more, some job boards require freelancers to pay subscription fees to be able to apply. This helps keep off unskilled and dishonest freelancers, which enhances quality content delivery.
To find freelancers on job boards, sign up and create an employer profile. Then post jobs and pick the qualified applicant.
Optionally, you can check freelancers` profiles and contact the one you see fit.
Here are some of the best job boards:
Find Skilled Freelance Writers and Grow Your Online Business
The aim of hiring freelance writers is not to find cheap services. It`s to acquire content that solves your audience's challenges.
To achieve that, examine freelancers` skills on their portfolio websites and profiles on freelance writing websites.
Besides, when you hire them, first, give them a paid test to affirm their skills before continuing with the main project.
That`s how you will get quality content that ranks and drives traffic, and sales.
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