Your email subscribers are your loyal clients, which makes it easy to entice them to buy your products or services.
That means you don`t have to sell them only your products or services. You can even recommend others` businesses and earn money, provided that they align with your niche.
Learning how to fully utilize your email list increases.
This article explains various ways to use your email list and increase sales—despite the email list size.
1. Sell your Own Products and Services
People opt into your email list for the services or products you provide. That doesn`t mean you should send them only promotional emails.
When people know your motive is only for you to benefit, they will feel used and unsubscribe.
To succeed in email marketing, send more educative content than commercial one.
For instance, if you are a health professional, don`t always promote your medicines. You can also send them health tips.
However, send them content that`s relevant to what they subscribed for. If one subscribed through the “how to reduce weight campaign,” don`t send them emails about “how to labor”.
Besides, include links to your products or services in the emails. If people get benefit from your content, they will follow the links and make purchases.
2. Promote Affiliate Links
You don`t need to have products or offer services to run an online business. You can recommend other people`s products and make sales.
That`s called affiliate marketing, a marketing method by which you can earn through links. If somebody clicks on your links and buys, you earn a commission.
However, you need to be knowledgeable about the particular goods you recommend. That`s how you can thoroughly explain the benefits your subscribers can get by buying the suggested products or services.
For example, if you are a skilled social media marketer, you can promote
- Social media automation tools
- Social media marketing courses
- Social media marketing e-books
- Social media content creation cameras
- Best phones for social media marketing
Whenever you create emails, ensure to incorporate the affiliate links. Then encourage your subscribers to purchase through them.
Here is call-to-action content to help you learn how to encourage your readers to make purchases.
What`s better about affiliate marketing is you don`t have to handle shipping when a client buys. The merchants handle all the logistics.
To start this business, find affiliate marketing programs.
Search for companies related to your niche that offer affiliate programs.
If you specialize in email marketing, for example, write email marketing companies, and then add affiliate programs as a suffix. You will get many results from companies offering affiliate programs to choose from.
Moreover, you can use affiliate networks. These are companies through which companies market their affiliate programs.
Affiliate networks make it easy to find a wide variety of products and services on one site, which enhances affiliate link management. Plus, they offer marketing tips and free landing-page-building software.
Some of these companies include
3. Promote Your Freelance Gigs
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| Freelancer by Yan Krukau: Pexels |
You can provide freelancing services to your clients and help them boost their business.
For instance, if you provide SEO writing services, you can offer to handle the services at a fee. So, in conjunction with the expert tips you send them, they also get their websites optimized.
That will make it easy to convince them, considering that their businesses will grow as their skills increase.
To facilitate that, create a portfolio website where you offer freelancing services. Then create different samples relevant to your niche.
In the case of SEO, you can create SEO articles and publish them on your site.
Then, in your emails, incorporate links to redirect subscribers to your portfolio to purchase your services.
Besides, you can sign up for freelance site accounts on platforms like Fiverr, create gigs, and promote them in your email list.
See more on how to use Fiverr and advertise your freelance services.
If your subscribers purchase your gigs, your ratings on freelance websites increase, boosting the chances of being hired.
If you offer quality services, your subscribers can recommend you to their friends, improving brand awareness and increasing clients.
4. Integrate Ad Networks
Just like the ads you run on your website, you can do the same in your emails, too.
But, ensure to place a few, relevant ads. Filling your emails with too many ads will make you look spammy and subscribers will ignore you.
What`s nice about this marketing method is that you get paid per the number of views the ads get. For example, you can get $6 per 1000 ad views with Google Adsense. So, provided that your emails get high open rates, you will earn.
To enable this, register for ad network accounts and then integrate them into your emails using email-providing software. Then set up your ad campaign and start advertising.
Some of the best ad networks include
5. Make Money with Solo Ads
After growing an engaging email list, you can convince other marketers to sell their products through your email list. That`s what solo ads mean.
They refer to selling other people`s products or services on your email list. You, then, get paid based on how many clicks the ads get.
However, ensure to work with businesses that are related to your niche.
Subscribers don`t read irrelevant emails, and that can result in a reduction in ad click rate and sales.
To find solo ad deals you can advertise your services on your website or social media. State the number of subscribers you have and how much you charge for a particular number of clicks.
You can also specify your services according to the traffic sources one may want their ads to get. For example, you can charge $5 per 50 clicks for Bangladesh traffic or $10 per 50 clicks for United Kingdom traffic.
Then market your services through your subscribers. Email them and tell them that you can help them market their business through your emails for a fee.
Alternatively, you can join solo ads social media groups and find clients. In these groups, people post when in need of solo ad space. You can apply and get clients here, too.
Besides, you can use marketplaces like
Create profiles describing your services on these marketplaces and when people are pleased, they will hire you.
You can also get the links to your gigs from the solo ads platforms and promote them through your email lists and social media.
Be Creative and Make Money Through Your Email List
Provided it`s a method that aligns with and benefits your subscribers, you can use it to make money.
Considering your niche, come up with various ways that improve your subscribers' businesses, some of which include
- Providing your products or services
- Selling affiliate products
- Showing helpful ads from ad networks
- Running relevant, value-centric solo ads
Then promote them to your email list and you`ll increase your income.
However, ensure to provide fresh content so people don`t get bored and unsubscribe.
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