Despite the biggest email list you may have, if you can`t make money from it, it`s not worth it.
As an email marketer, your email list is your source of income. You should, therefore, learn how to make money from it, and that requires skills.
To succeed, your subscribers should first benefit from your content.
However, the question is: what benefits should you offer to compel subscribers to purchase your products or services?
That`s the question this article answers to help your email marketing business thrive.
Build an Engaging Email List
Your email list can be profitable only if the subscribers show interest in your products or services. That`s determined by the engagements your emails get, which include
If these rates are low, sales also drop, and that signifies that you need to improve your email campaign strategy.
Here are steps to follow to build engaging subscribers and boost your email performance:
Write an Intriguing Subject Lines
If your subject line doesn`t attract people, nobody will open the emails – no matter how helpful and perfectly written the body is.
To make your subject lines intriguing, use strong verbs that make subscribers curious to open.
That involves being specific about how readers can benefit.
For example, a subject line like “Start Making Money Today (9 Tips)” would not intrigue people to open. This is because it doesn`t explain the tips one can use to make money.
To make it effective, describe the exact method that can be used to make the money.
You can even include a particular duration one can take to make a certain amount. So, an improved version of the above example would be
9 Tips for Making $400 Daily Selling T-shirts on Facebook
Besides, make them short, preferably 9 words and 60 characters.
Short subject lines are easy to read and understand.
Too long subject lines get cut off in the inbox, hindering readers from understanding it.
Create a Catchy Preview Text
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| Image source: Proceed Innovative |
A preview text appears beside the subject line. It is a short text that shows up in an unopened email.
Utilize this opportunity by making it catchy as well. Be straight to the point about what your subscribers can benefit from your email.
Here is an example: Though making money hasn`t been easy, using these proven tips will overturn that perception.
You will intrigue people to know the ways to help them make money, increasing open rates and conversions.
Provide Value in the Body
An email is helpful if it aligns with the subject line. Don`t write a money-making subject line and teach people how to do keyword research in the content. That`s misleading subscribers, and it will cause them to unsubscribe.
Moreover, write in-depth and readable emails to enable people to easily read and understand. To achieve that, write short paragraphs.
Each paragraph should carry a single idea and be connected logically.
Additionally, avoid difficult vocabulary and write short, active sentences.
Long, complex, and passive sentences sound generic and are hard to read. Furthermore, they are easy to make grammar mistakes.
You can also use bold and italics to emphasize the important words readers shouldn`t skip.
Use bold to highlight words that need more emphasis. And use italics for quotes, tiles, thoughtful conversations, and words that require less emphasis.
Here is an example of how to use bold:
Unless you provide value, your emails won`t sell.
The bolded word is the most important in the sentence and it draws readers` attention so they don`t skip it.
Example of italics:
You can appeal to beautiful women if you wear the latest fashions.
The italicized phrase stands out to attract attention. However, it`s not much emphasized because even without the latest fashions, you can still appeal to beautiful girls.
To make items scannable, arrange items using bullets and lists.
Apart from that, people will understand your emails if your grammar is correct. Emails with poor grammar are regarded as spam and ignored.
To perfect your grammar skills, take a grammar course on platforms like Alison or Udemy.
You can use free grammar courses or YouTube videos. However, to get detailed lessons and learn faster, you have to get a paid course.
However, despite being skilled, you will make little mistakes, which you might not recognize when writing. To hinder that, use grammar checkers to help you identify and correct those mistakes.
You only need to copy your email and paste it into the tool`s editor. Then click on the scan option and it will show you all the grammar mistakes available.
Optionally, you can install the tools` extensions and they will automatically correct your emails as you are writing.
These tools include
Also, incorporate links to your products or services and blogs into your emails. This makes it easy for readers to navigate to your site and make purchases or read your content.
Craft a Short and Sweet Call to Action
The purpose of enticing people to read your content is to make them take action. That could be buying products or services, sharing your content, downloading an e-book, etc.
To fulfill your content purpose, ensure to tell them exactly what to do in the call to action.
A compelling call to action should be short, clear, and specific, which you can achieve by using actionable words.
That implies using words that show the benefit one will get for completing the call to action.
For instance, if you sell a Facebook marketing e-book, which costs $100, the call to action can be
Purchase your Facebook marketing e-book (discounted at 50%) and learn how to make $300 daily: offer lasts till midnight.
This will entice people more to buy, considering the value of the e-book—making $300 daily—than one that says
Buy this Facebook marketing e-book now.
Such a call to action won`t compel the reader to take action since it doesn`t offer any value.
Run Giveaways in Your Email List
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| Giveaways by The Halal Design Studio: Unsplash |
This is a way of thanking your subscribers for being loyal. Besides, it entices prospects to become subscribers.
Giveaways involve running offers in your email list. For instance, you can create a free course. Then set a $10 giveaway for the first twenty people to opt into the course.
People will grab the opportunity, considering that they will earn and learn subsequently.
However, ensure the course is valuable so people are intrigued to learn to the end.
Then incorporate your products or services in the course and entice people to buy.
To create giveaways, use software like
Upsell Exclusive Products
Categorizing products and services according to prices enhances companies` productivity. It enables clients to choose what they can afford.
However, some clients buy cheap products because they don`t know the benefits of the pricy ones—that`s when you can upsell them.
Upselling entails enticing clients to purchase a more valuable product or service after making a sale.
Here is an example:
Let`s say that you sell pay-per-click marketing courses. After making a sale, you can send your clients an email telling them that you offer a face to face training.
This will enable you to convince the clients more since face-to-face training enables them to see how it`s done, enhancing understanding.
If the clients accept the offer and purchase, you make a double sale.
Cross-sell Related Products
Understanding your audience's interest is a selling factor in email marketing. And you can determine that per the products or services they buy.
Therefore, after making sales, you can send them emails with products or services related to what they bought.
For example, if somebody buys your copywriting course, you can send them another email enticing them to buy a grammar course. This is because one cannot be a good copywriter if their grammar is poor.
If they are not skilled in grammar and can afford the course, you make another sale.
Create a Cart Abandonment Plan
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| Image by Suzy Hazelwood: Pexels |
Sometimes people show interest in purchasing a service or product but fail to complete the process.
Not always is it because they are not interested; sometimes it`s because they can`t afford it. It can also be due to online disruptions like news, funny videos, etc.
Sending them cart abandonment emails reminds them to complete the purchase.
A shopping cart is an online software that keeps a record of items you choose to purchase on a retailer`s site.
To create a cart abandonment plan, use tools like
Create Valuable Emails and Make Money from Your Email List
You will benefit from your email subscribers if you value them. To fulfill that, deliver content that aligns with their intent and solves their challenges.
That entails creating compelling, readable emails and offering giveaways.
Then provide various price packages and give them choices of relevant products or services after they purchase.
In case someone shows interest and fails to complete a purchase, send them cart abandonment emails.
That will pique people`s interests and compel them to make purchases.
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