Not everyone knows about your business.
Some may not even be aware of how your services or products can help them.
Cold email marketing enables you to privately introduce your business to clients and show how it can help them.
It`s one of the most effective marketing methods, considering that you target a specific person directly.
But how can you convince people that your business can help them solve their problems and entice them to convert?
This article explores how to conduct cold email marketing, entice your prospects to purchase your products or services, and increase income.
Find Relevant Businesses
Targeting relevant businesses makes your search for clients easy since you have a specific focus. Besides, it makes it easy to know clients` problems and create helpful content.
Therefore, ensure to specify the service or product you offer. If you offer social media marketing services, for example, specify the platform—whether you offer Facebook, Twitter, Snapchat, etc. social media marketing services
That will show your specific expertise and build more trust with clients, which increases the chances of making sales.
However, cold email marketing is a numbers game. The more you send, the more you increase your chances of getting clients. So, ensure you send as many cold emails as you can to increase the chances of making conversions.
Address the Prospects` Pain Points
Solving the clients` problems helps you resonate with and easily convince them to perform your calls to action.
Therefore, ensure you know how your product or service can help your prospect.
Then create emails that show how readers can benefit.
Let`s say you have a new online transaction software. When prospecting for freelance writers to use it, you can tell them,
“This is a secure tool with fast transaction speed. It is protected and regulated by the payment card industry (PCI). Plus, if you sign up and refer others, you can get $100 per referral.”
That can entice someone to sign up more because it shows the value they should expect from the tool.
A bad example would be saying, “This software loads fast. It has a pleasant color and a navigable interface.”
People won`t know how the features will help them, which doesn`t convert.
To know the pain points, you can use tools to spy on how your prospects conduct their business. These tools help know if their content is well-optimized for SEO.
You will also know how their social media engagement and pay-per-click campaigns perform.
After collecting the data, check the weaknesses and use them as your focus points in your emails.
If, for instance, they have low Twitter engagements, you can pitch to offer them those services.
Some of the best tools to spy on prospects` websites include:
To use these tools, you only need to paste the website domain you want to spy in the tool and search and it will give you comprehensive results.
Personalize Your Cold Emails
Generic emails are mostly untrustworthy. That`s why they have very low open rates, even when they are helpful.
To increase the chances of increasing email open and conversion rates, address your prospects by their name. That indicates that you know who you are talking to.
Moreover, use the second person (you) in your writing or the third person (them/him/her).
Also, send emails relevant to your audience`s interests.
If you sell affiliate marketing courses, for example, check your prospects` products and marketing platform and send specific emails. Don`t promote Facebook affiliate marketing courses to Instagram marketers. You won`t convert.
You can know the prospects' names by searching on their websites' home page or about us page or social media.
Write Short and Actionable Cold Emails
Respect your prospects` time. Long emails are time-consuming to read, and that can result in prospects getting bored and ignoring your emails.
If you write short emails, readers can quickly read and understand.
To enhance brevity in emails, use short sentences and paragraphs. Each paragraph should have one to three sentences and carry a single idea. Plus, align your paragraphs to the subject line.
Also, use bold and italics to highlight the emails` key points so readers cannot miss them.
To make items readable, use lists.
Use numbered lists for items that follow a specific order and unnumbered lists for non-sequential items.
Numbered list example:
- Choose a niche
- Create a website
- Create a business email
- Send cold emails
You cannot send cold emails without creating a website and an email. That`s how you can identify items to use numbered lists.
An example of an unnumbered list:
If you want to work online, you require
- Grammar skills
- A computer
- An internet connection
- A chair
- A table
When you organize these items in any order, it won`t create any misunderstanding. That`s when you know you need to use unnumbered lists.
However, do not list too many items in a single group or make the lists take 80% of the email. It`ll make it look awful and unprofessional and cause readers to ignore your emails.
Besides, use persuasive language. This implies using words that express the particular action you want your readers to take.
If you are an SEO freelance writer, for example, here is what you can say:
I can help you optimize your blog posts for SEO to boost your rank and bring 10,000 visitors daily.
The sentence can intrigue people to reply because you have shown them exactly what they should expect.
Add Calls to Action to Your Cold Emails
Do not assume because the services or products you offer are helpful to the clients, they will reply. You have to tell them to, or else they might find those services on other websites.
End your email with a clear message to motivate them to take action.
For instance, if you have offers in your car-selling business, your call to action can be
Contact us before this month ends and grab a 30% discount on this $100000 worth Harrier.
That will entice the clients to reply fast before the offer lasts, increasing your chances of making sales.
You can also insert a link to your website and urge them to follow you and check what you offer.
Additionally, include social media buttons, so recipients can check you on social platforms and see what people say about your business.
That will enable them to gauge how trustworthy you are so they can make wise decisions.
Here is more on how to create intriguing calls to action.
Write Grammatical Correct Cold Emails
Poor grammar will make you sound unprofessional. And that leads to emails being ignored.
To show expertise and trust, use correct sentence syntax.
If you lack grammar skills, take courses on platforms like
However, even when you are skilled, it`s common to make mistakes in your first draft. You can use grammar checkers to detect and rectify small grammar mistakes.
To use such tools, install them in your browser and they`ll automatically detect and correct mistakes as you write.
Alternatively, you can paste your email content into the tool`s editor and scan it. It will show all the mistakes so you can correct them.
Some of the best grammar-checking tools are
Where to Find Cold Email Marketing Prospects
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| Image by @pch.vector: freepick |
As long as you have a targeted niche, you can easily find prospects on any platform. Here are the best platforms you can use to find prospects:
Through Search Engines
All you need is to type your specialty on the search engines and search for companies aligning with your niche.
For instance, if you offer dental health freelance writing services, you can type dental health clinics and search. Then copy the results and paste them on a separate document.
Later, open the websites one by one and check the appropriate person to pitch.
Marketing managers are the better people to pitch to; however, if you can`t find them, you can email the CEO or anybody else accessible.
Sometimes the emails aren`t provided, you can use email extraction tools to extract them.
To use these tools, paste the prospects` names in the tool and search. It`ll provide you the exact person`s email address.
Here are some of the effective email extraction tools:
However, sometimes people create spam trap emails. If you send your emails to such emails, you won`t get responses. Instead, you will be marked as a scammer and be blocked.
To prevent that, use email verification software to ensure you are sending the emails to a genuine email address.
All you need to do is paste the email address in the tool and scan it. It will show you if the email is valid or not.
Here are some of the best email verification tools:
On Social Media
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| Social media by Sara Kurfeß: Unsplash |
Social media is also a goldmine for finding cold mail prospects.
To find prospects on social media, search for businesses related to yours. You will get results of various businesses you can pitch.
You can even filter the results based on the company's number of employees and location. This helps get more information about a company so you can send more personalized emails.
The best social media pages to find prospects include
Through Business Directories
These are specific platforms for listing companies that are easy to find companies to pitch to.
To find companies in business directories, create accounts. Then log in type the industry you want, and search.
You can filter companies by category and location to make the process quick and easy.
What`s better, you can check the company's financial abilities so you can judge whether it can afford your products or services.
Here are the best business directories to find prospects:
Use Cold Email Marketing and Increase Conversions
To succeed in cold email marketing, avoid sending generic emails.
Personalize your emails and send them to the relevant businesses.
Besides, ensure to create short emails and use simple, actionable language.
That will entice people to read, reply, and purchase your goods and opt-in to your email list.
To find prospects relevant to your business, use search engines, social media, or business directories and keep leveling up your email marketing business.
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