If your emails are disgusting, your subscribers will opt out—even when your products or services are valuable.
It`s through compelling content that you can entice people to make purchases. To achieve this, your emails should target your clients' specific interests.
Moreover, you should hook subscribers from the subject line and intrigue them to read more until they perform the email call to action.
However, the big question is: How can you make your emails compelling? That`s what this article explores.
Segment Your Email List
It`s easy to deliver what your subscribers want if you group them according to their interests. That`s what email segmentation means.
That is because people respond well to content that`s more relevant to them than generic one.
If for example, one subscribes to your email list to get email marketing advice, ensure to send them relevant content. Sending them pay-per-click content, instead, will annoy them and make them opt out.
To segment your emails, use email management tools.
To use such tools, you will be required to log in to your preferred one and click on the email segmentation option. Then follow the tool`s instructions to segment your email list.
Some of the efficient segmentation tools include
Use Actionable Language
Let people know exactly what`s in your emails for them, but use words that encourage them to keep reading. Using generic words doesn`t intrigue subscribers to take action—even when they are interested in the topic.
Example of a bland email phrase: social media marketing tips
Such phrases don`t give any value. Using action language entails letting people know what they will benefit from the email before opening it.
To improve on the example above, you can write: earn $100 daily selling candy on social media.
Although this example also talks about social media marketing, it clearly shows the specific thing to be marketed. Plus, it indicates the much you can earn, in a particular period, which succinctly shows what people should expect.
Besides, use scarcity words. These are words that make people feel they will miss out on the services or products offered if they don`t open the emails.
For instance, you can use phrases like
- 50% discount on iPhone 14, lasts until midday
- 5 cars left—order yours before the stock lasts
- 3 chances left: Free social media manager course: Make $1000 monthly
- $100 giveaway, Plus a 60% discount on the email marketing course
What`s important is to be specific about the products or services you offer and the value people should expect.
Write Irresistible Subject Lines
This is the line that determines emails` open rates. So, you need to give it much attention.
Based on the subject line, people will know if the email can benefit them or not.
Therefore, ensure to be precise and don`t use much promotional language and make people feel forced to buy. You will annoy them and lose them.
Create informative and entertaining subject lines so people know that the email is for their benefit—not for the sake of you making sales. Then in the email, you can incorporate the promotional content.
That will make it easy for people to perform your calls to action.
Here are examples of perfect subject lines:
- Here is how to make $3000 monthly sending emails.
- Learn how to generate 20,000 YouTube video views daily.
- Successful freelance writing business course: one free chance left.
Keep your emails short and clear: probably 60 characters or 5-9 words. Long subject lines get cut off in the mailbox, hiding information that could compel subscribers to open.
However, it`s normal to sometimes run out of ideas when creating email subject lines. In that case, you can use tools to help you.
All you have to do is put your keyword in the tool`s editor, and it will create several subject lines you can choose from.
Some of the most efficient tools are
Create Short Emails
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| Email freelance writer by Artem Podrez: Pexels |
Despite the email`s value, if it`s too long, subscribers will get bored and ignore it.
To make your emails easy to read, be brief and use short sentences.
Short sentences help communicate much with a few words. Plus, they are quick to read.
Besides, avoid difficult vocabulary and long sentences. This will make your emails hard to read and understand. People don`t have to check the dictionary to understand your emails.
Therefore, use simple language so people understand your information easily; for example.
Instead of cognizable tips to fathom email marketing say: identifiable tips to understand email marketing.
However, ensure the language you use aligns with the audience and services or products you offer.
You can use formal language and difficult vocabulary when providing formal services like law services. But for casual services like selling casual clothes, use informal language.
Write Readable Copy
On the internet, content is more readable if it`s broken into small chunks. That`s what you should do to your emails, too.
Write short paragraphs and ensure each one of them carries a single idea.
A paragraph can have three sentences, the maximum, and each sentence should focus on the topic sentence. However, even one sentence can make a paragraph, as long as it carries a complete idea.
Here is how you can do it:
I love pizza. It is the most delicious meal I`ve ever eaten. What`s better, it is cheap.
All the sentences support the idea that I love pizza. However, if you do it like this, instead:
I love pizza. It is the most delicious meal I`ve ever eaten. I will travel to Italy.
That`s wrong. The idea of traveling to Italy doesn`t connect with the fact that I love pizza. You can travel to Italy for anything else apart from pizza.
If an idea stands alone, separate it into a new paragraph.
Additionally, include bold and italics to emphasize the words you don`t want the reader to skip.
However, don`t highlight a whole paragraph with bold or italics—highlight only the important words.
Highlighting a whole paragraph with bold or italics will make it unreadable.
Also, include links to your blog content to redirect your subscribers to your website content to boost traffic.
Include a Strong Call to Action
People might like your content, but if you don`t encourage them to take your preferred action, you won`t achieve your email`s purpose.
A call to action entices readers to perform your desired action. Ensure to create a clear and compelling one that readers can`t resist.
To achieve that, be concise and use simple language. This implies using techniques like the fear of missing out, which makes people curious to perform the call to action.
Here are some effective words for calls to action:
- Save $100 on these latest T-shirt designs.
- Don`t miss out—free access to the SEO course: offer lasts tonight.
- Follow the link to discover more ways to make money.
- Enjoy a three-month free trial of this keyword research tool.
- Pick your favorite laptop and claim your free shipping now.
No matter the words you use, if you are not clear on what you want your readers to do, they won`t convert.
Here are examples of generic calls to action:
- Download
- Buy
- Purchase
- Register
- Free giveaway
These words don`t tell the subscriber why they should take the action—avoid them and prevent losing sales.
Conclusion
Email marketing will be beneficial if you know how to create targeted emails.
To enable getting more open rates, ensure to personalize your emails according to people`s interests, which you can do through email segmentation.
Moreover, create compelling subject lines, and readable content. Last, encourage readers to perform your email`s purpose by putting a clear and enticing call to action.
However, if creating effective emails is not your thing, you can hire a freelance writer on platforms like Fiverr to do the job for you.
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