Search engine optimization (SEO) and email marketing are two different marketing methods with one goal.
Their similarity is their purpose—availing content to clients to make sales.
Their difference is that SEO drives organic customers; meanwhile, email marketing entails working with existing clients.
If used in combination, these methods can bring great results.
For you to build your email list, SEO is essential, and to retain loyal clients, email marketing is necessary. That`s why online marketers need to understand both of them.
In this article, we`ll go over ways in which you can grow your business using both of these ways.
Create SEO-Optimized Content
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| SEO by NisonCo PR and SEO: Unsplash |
What`s nice about SEO-optimized content is you don`t have to reach out to people. Provided the audience`s search queries align with your content, it will surface in their search results.
That`s why whenever you create content, you should use keywords related to the audience's search intent.
You can know the appropriate keywords relevant to your content by using tools such as
To use these tools, paste your keyword in them and search. You`ll get many keyword suggestions, volume, and difficulty so you can gauge the best.
Then create content that satisfies the readers' queries.
When people read and benefit from your content, it`ll be easy to convince them to subscribe to your email list.
This helps grow your email list, promote your goods and services, and increase your chances of making sales.
This content covers simple blog content writing guidelines to help you create searchable content.
Link Your Website Content to Your News Letters
You can keep your subscribers only if they get value from your content. And you cannot facilitate that by always sending them promotional content.
To retain them, provide them with educational content, which you can do through your website content.
Whenever you send a newsletter, ensure to incorporate links to your website to redirect people to read your content.
However, make sure that the content is relevant to the newsletter. Don`t add SEO content links to a cooking newsletter—you will embarrass subscribers and lose them.
When people follow the links, you will increase your website traffic, which helps boost website rank.
Add Social Share Buttons to Your Emails
Sharing content on social media avails it to a wide audience and boosts brand awareness. It`s a way to entice your subscribers` friends to read your website content as well.
To facilitate that, ensure to include social media buttons in your emails. Then encourage the subscribers to share your content on their social media pages.
That enables their social media friends to see and follow your brand.
Doing so increases your traffic, helps draw new subscribers, and increases sales.
To integrate social share buttons use email management software that has social media integration, such as
Utilize Calls to Action
Although your content must satisfy your audience`s intent, they can`t perform your desired action if you don`t tell them to.
That`s why you should include a call to action in both your emails and website content.
Adding calls to action to your website content entices organic visitors to subscribe to your email list.
On the other hand, calls to action in emails convince subscribers to read your website content; thus increasing traffic.
To create an effective call to action, be brief and use words that show exactly what you want the audience to do. Plus, let them know the value they`ll get by performing your call to action.
If your aim is to have people subscribe to your email list, ensure they know what benefit they will get after subscribing. Here is an example:
Website content call to action: Subscribe and get exclusive money-making tips.
Email call to action: Follow this resource to learn freelance writing.
Segment Your Email Subscribers
Each subscriber subscribes to an email list for different reasons.
Personalize emails according to what people signed up for to enhance email marketing productivity. This involves grouping your email list per their interests.
If someone subscribes through SEO tools promotion, send them only SEO-related content. That`s what it means to segment emails.
Doing so builds your trust with subscribers, making it easy to convince them to take your preferred action.
To segment emails, use email-building software like
Get Reviews from Your Followers
Positive reviews are proof of reliability. They help earn people`s trust and increase the chances of acquiring new clients. This is because people read reviews before making purchases online.
Therefore, add your business to review sites and ask your email subscribers to review it.
Apart from attracting more customers, you will get insights into what clients like or don`t like so that you can improve your business.
Moreover, when people post their reviews, they will use keywords relevant to your content. The increase of relevant keywords helps boost SEO rank, enabling you to reach more people.
When many people visit your website and like your content, your chances of making sales and getting more subscribers increase.
Some of the trustworthy review sites to use include
Check out this content and learn how to add your business to business listings.
Utilize Email Marketing and SEO to Grow Your Online Business
Email subscribers are loyal clients; however, SEO is one of the best methods to acquire them.
For an online business to thrive, it`s essential to combine both SEO and email marketing.
To utilize these methods effectively, consider
- Creating SEO-optimized website content
- Adding social media share buttons to your emails
- Including your website content links in your emails
- Creating compelling calls to action
- Asking for positive reviews
That is how SEO marketing can increase your email subscribers and how email marketing can increase organic traffic to your website.
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